Home / Knowledge / News / Fashion / UK seminar on marketing through celebrities & music bands
UK seminar on marketing through celebrities & music bands
Jul '14
Crefovi is delighted to partner up with Ladurée and the International Association of Lawyers for the Creative Industries (IALCI) for the launch of the first seminar of the law of luxury goods series "How to market through celebrities & music bands - publicity rights, product placement & endorsement deals".
 This event will be held in the morning of Tuesday 22 July 2014 at the Pullman London St Pancras 4 stars hotel, London.
In order to scale up and give more visibility to fashion and luxury businesses, the growing trend is for brands to enter into win-win partnerships with celebrities & worldwide-famous entertainers.
Learn how to negotiate, make the most of, and execute those "cross-sector" deals, by way of endorsement agreements, product placements or use of publicity rights, in this first seminar of the law of luxury goods series.
In addition to being an excellent opportunity to network with top executives and managers working in some of the most high-profile luxury houses in the world, this seminar will cover, among other things:
- How brand ambassadors maximise the potential of luxury brands
- Marketing through celebrities: publicity rights, product placement & endorsement deals - key considerations
- How to retain top entertainment talent for luxury & fashion campaigns
- Valuation of a musical artist's brand in the context of a fashion or luxury project or deal
- What to do when celebrities get it all wrong? How brands can protect themselves from "damaged reputation" spillage
- Several case studies, in particular on Peroni Nastro Azzuro's and Courvoisier's highly successful marketing campaigns through musical entertainers.
The speakers at this seminar are high-profile experts in the luxury, music, & entertainment sectors who will come to London especially for this event, to present their latest proprietary research.
Click here to register for the event. 


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search