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Social shopping fashion App Shopcade launches in India
Jul '14
On Thursday the 10th of July, Britain’s Shopcade hosted a launch event in Mumbai at The White Owl to celebrate the official launch into India, as part of its strategy for global expansion.

Over one hundred of India’s most influential tastemakers attended the event including designer and milliner Little Shilpa, Sita Wadhwani and Edward lalrempuia from Vogue India, Shruti Thacker from ELLE, designer Nikhil Thampi, Karishma Rajani from Noblesse, Shopcade’s creative director Hoon Kim as well as models, bloggers, stylists, musicians and more.

DJ Spacejams from Bhavishyavani played EDM while revelers enjoyed candy floss, Instagram-printed marshmallows and Shopcade’s renowned injection of tech: walls of video projection, and in Shopcade spirit, the event, which started at 8pm, was still going well after 6am the next morning.

After mastering the British and American markets, Shopcade identified India as its first port of call for global expansion. Prior to its official launch, a vast number of Indian brands and India-based bloggers were already actively engaged with the app.

Nathalie Gaveau, CEO of Shopcade says, "Launching in India is a proud achievement for Shopcade. We’re delighted that we’re able to provide our growing Indian community with dedicated content and a localised support team. India’s e-commerce presence is a major opportunity for Shopcade with over 42.3 million potential users and £5.8 billion potential spending. We are happy to be the first social shopping platform to launch in the country.”

Set up in 2011 by Nathalie Gaveau, Marie-Barbe Girard, Hoon Kim, and Evan Adelman, Shopcade is the social shopping application for the fashion conscious-consumer. Users can log in to see their daily trending feed, a collection of celebrity and blogger styles, trends from magazines and exclusive offers from brands. Users can buy items from the relevant retail site by clicking through or save their ‘wants’ to lists for later.

Shopcade garners over 2,500,000 page views monthly and currently accommodates nearly one million active users. Shopcade is a 2014 Red Herring 100 Europe Finalist, highlighting the world’s best high technology innovators, venture investors and business decision makers, and won 2014’s Coolest App in Europe.


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