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Emily Ratajkowski new face of Yamamay F/W line
Jul '14
Yamamay kicks off the fall/winter season with sensuality and a sexy spirit. So, why shouldn’t they collaborate with the sexiest woman alive? Emily Ratajkowski is, in fact, the new face of Yamamay. A breathtaking body and an expression that is amazing in front of the camera thanks to her intense dark eyes.

She captivated everybody’s attention with her gorgeous silhouette, and  her performance in Robin Thicke’s famous music video “Blurred lines” is hard to forget. The pictures taken by the renowned photographer Terry Richardson elevated her as a world famous icon, so that it became natural for the London model to pose for Yamamay’s new fall/ winter collection.

Seen as a viral phenomenon since she is ruling on social networks, Emily is also inspiration for photographers, directors and artists like Pharrel Williams himself. She has been selected by Yamamay to amaze and make the fall/winter 2014 collection even sexier.

The movie “Gone Girl” is a thriller that should be released during the Fall; it is directed by David Fincher and stars of the caliber of Ben Affleck and Rosamund Pike make up the cast with Emily herself. Indeed, the London native will be the real protagonist of Yamamay’s AD campaign.

In fact, the choice of having her as Yamamay’s face has a strong emotional charge. In addition, Emily’s body is the definition of something uncommon to the public since  the unbridled curves are different from a  typical model’s wiry structure.

Seduction, romanticism, elegance, class, and  passion; these are the key words of the brand-new collection. The “Oh-so-Perfect” line meets every preference, and personality thanks to the use of deep and refined colours, precious fabrics, alluring laces, and original prints.

Yamamay has always enhanced the female body through its AD campaigns and this strategy has been used once more by the Italian brand.

Emily will be the subject of photos that capture the concept of the Italian spirit, which is embraced from Yamamay as a whole. The location of the photo shoot was the atelier of the painter Ercole Pignatelli,symbol of  Italian art, history and culture. A touch of contemporaneity is added thanks to the works of Fabio Novembre, worldwide living representation of the Italian design.

It is not only a photo shoot, but also the telling of a story that will express the sensuality of the fall/winter collection. The laces and colours perfectly match with the mood of such a unique location.

A really new collection that, thanks to Emily’s attractive shapes and natural beauty, enhances the refined and captivating side of the woman who wants to dare without forgetting trends and elegance, which characterize her personal style.


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