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Mirja Pitkäärt bags ITS's Year Prize for accessories line
Jul '14
Modamont is supporter of the main prize in the Accessories category of the ITS 2014 contest which has been held on July 12th at Trieste, Italy. 10 finalists have had the privilege to show their work to a prestigious jury: Johnny Coca (Celine leather goods and bags), Elena Ghisellini (designer), Marco Grandi (Marketing Director YKK Italy), Valentina Maggi (Director of the Design Practice at Floriane de St. Pierre), Leonard Kahlcke (winner of Accessories Collection of the Year in 2013), Nicholas Kirkwood (Footwear Designer), Kei Kagami (Designer & Consultant YKK), Andrea Rosso (Creative Director Diesel licensed products), Isabella Zegrini (Christian Dior Haute Couture Accessories), Barbara Franchin (ITS director & supervisor).
Mirja Pitkäärt an Estonian designer based in London
She has won the Accessories Collection of the Year prize. With this prize, she wins €5.000 to create a new collection which will be presented during the ITS 2015, a dedicated space to display his creations during the next Modamont show from 16 to 18 September 2014.
Mirja graduated from the MA Fashion Artefact course at the London College of Fashion in 2014 after studying leather design at the Estonian Academy of Arts and textile design at the University of Applied Arts Vienna.
She has worked in Berlin and London for designers including Anja Bruhn, Fleet Ilya and Ally Capellino with emphasis on product development and the production of high-end leather goods.
Mirja is interested in accessories that sit between product and fashion design, using traditional as well as modern methods of manufacturing.
Using a combination of traditional and industrial manufacturing Mirja created artifacts that aim at encouraging the emotional value of everyday objects.
Placed between the field of rapidly changing fashion and technologically driven mass-produced industrial design, her work is challenging both of these industries by trying to extend the lifespan of objects of everyday use.
Putting together CNC milling and traditional craft, Mirja created shapes in tactile materials such as wood and vegetable tanned leather with the purpose of emphasizing tactile qualities.
Modamont sponsors ITS for the fifth consecutive year. ITS is a platform providing support for international talent, introducing the brightest minds to various important figures within the fashion world, offering them the opportunity to meet young designers from around the world and giving them the chance to showcase their creations in front of an internationally renowned jury.  It is also an important springboard which could be the occasion for finding professional opportunities and the financial resources for preparing their future collections. Modamont fully subscribes to this desire to promote design and encourage young talent and is delighted to be associated with ITS once again.


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