Home / Knowledge / News / Fashion / Consumers prefer Twitter for high fashion on social media
Consumers prefer Twitter for high fashion on social media
Jul '14
Consumers prefer Twitter for high fashion, reveals a study conducted by Socialbakers, a worldwide social media analytics and optimisation company.
Socialbakers analyzed data on various social media networks, including Facebook, Instagram, Twitter and YouTube, during January-April 2014, according to a company press release.
The analysis showed that high street brands are seeing increasing engagement on Facebook and Instagram, whilst consumers prefer to engage with luxury brands on Twitter.
Twitter has become a haven for high fashion brands, tapping into a more fashion-conscious audience who are looking to be kept up with the very latest in designer and celebrity partnership news, reveals the study. 
Tweets containing high-fashion images such as the Chanel Spring-Summer catwalk show have been the top performing tweets. Dior, Chanel, Louis Vuitton, Victoria’s Secret and Dolce & Gabbana were the top five fashion brands in terms of number of followers, while Addidas NEO Label had the largest number of interactions, during the study period.
Facebook and Instagram turned out to be drivers of mass marker awareness for mainstream brands. Michael Kors was the top performer on Facebook with over 2.8 million fans and 8.9 million interactions. 
Forever 21 had over 1 million followers on Instagram, followed by Victoria’s Secret, H&M, Louis Vuitton, and Michael Kors.
Results show more mainstream brands such as Michael Kors, Converse and H&M comprise the top performing brands on Facebook and Instagram, both in terms of follower growth and interaction.  
The reason for their success could be attributed to a broader, more varied consumer demographic audience. Combining this with a frequent and varied posting schedule, rich with product shots, proves to be winning for these brands. 
“We see a marked difference in the way consumers interact with high fashion versus high street; Twitter is a hub for the latest high fashion news whereas high street brands perform best on Facebook. What’s really working for fashion brands is visually inspiring video and images – those brands that post the most video and photos rank the most highly across all networks,” said Jan Rezab, CEO of Socialbakers.

Fibre2fashion News Desk - India

Must ReadView All


Textiles | On 22nd Apr 2021

ECOS urges EC to apply ecodesign principles to textile products

The international NGO Environmental Coalition on Standards (ECOS) has ...

Pic: Salvatore Ferragamo

Apparel/Garments | On 22nd Apr 2021

Salvatore Ferragamo launches new platform to discuss sustainability

Italian luxury goods company Salvatore Ferragamo has launched...

Pic: Lululemon

Apparel/Garments | On 22nd Apr 2021

Canadian retailer Lululemon announces sustainability initiatives

Canada-based Lululemon Athletica has announced 2 new initiatives that ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search