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Agenda to house exciting global brands mix at Pure London
Jul '14
Over 700 acclaimed UK and international brands will take over London Olympia this August at Pure London, the premium event for progressive fashion buyers. Six carefully-edited sections within the show, organised by i2i Events Group, will play home to an array of womenswear, young fashion, footwear, and accessories brands.
Dedicated to showcasing high-end, cutting-edge designs across womenswear, Agenda will house an exciting mix of British and international brands, many of which are exhibiting at the show for the first time this forthcoming season.  
High-end Spanish womenswear brand Justicia Ruano will be debuting at Pure London this season with their SS15 collection of luxury occasionwear, which was recently unveiled at the respected Barcelona Fashion Week. Delicate lace overlays, premium printed fabrics and structured shapes all feature in the collection, with intricate embellishment and sheer elements providing for unique finishing touches.
Authentic Italian label Es’givien will also be launching their SS15 collection at the show, centred upon the fusion of male power and feminine energy. Technical fabrics, contrasting angular shapes and laser-cut eco-leathers are all to be expected, along with elements of light, shadow and volume.
Emerging British brand Caterina Stratan specialise in day-to-night pieces, with elegant dresses, tops and skirts suited to daytime chic as well as evening glamour. They will exhibit at the show alongside Spanish brand Isabel de Pedro, whose beautiful designs exude the vibrancy of Barcelona through beautiful prints and bold colours.
First-time exhibitor AV by Adriana Voloshchuk incorporate clean architectural lines and quality fabrics into each of their pieces, catering to the modern, expressive woman while resting on a sense of minimalism and effortless style. Created by German duo Joerg Christel and Uwe Sinn, Christel und Sinn provides luxury, feminine pret-a-porter and eveningwear. Skilfully crafted with romantic undertones, the SS15 collection sees playful jacquards, sensual silks and comfortable jerseys in a diverse colour palette, ranging from tender rose to watercolour turquoise. 
Dutch label HUMANOID will also be at the show; the brand balances creative design with functionality, while epitomising femininity and freedom through the structure, quality and personality behind each piece. Returning exhibitor ILSE Jacobsen embraces the relaxed luxury often associated with Scandinavian lifestyle; inspired by nature and modern Danish design, their latest collection combines a soft, neutral colour palette with contemporary styles.

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