Home / Knowledge / News / Fashion / Britney Spears rolls out sleepwear line 'The Intimate'
Britney Spears rolls out sleepwear line 'The Intimate'
24
Jul '14
International pop icon Britney Spears has announced her line of sleepwear apparel, The Intimate Britney Spears, with retail partner CHANGE Lingerie, a leading company in lingerie with over 180 stores worldwide. The collection will launch September 9th at an exclusive event in New York City, with an appearance by Britney, and will be available for sale in the United States and Canada.
 
Britney Spears is one of the most provocative artists to enter the music scene in the last two decades, reaching icon status for some of the most seductive performances in history, blazing a trail for modern day female empowerment. A frontrunner in entertainment selling nearly 100 million records worldwide, Spears is bringing her vision of luxurious sleepwear to life with playful pieces for every woman to feel beautiful. After selling out world tours and entertaining fans night after night, Spears continues her message of confidence and poise with ten romantic lines with The Intimate.
 
The Intimate Britney Spears offers feminine lingerie sets, vintage inspired bustiers and kimonos, as well as relaxed loungewear such as jersey camisoles, shorts and sweats. The collection also features detailed shoulder straps and stunning embellishments, in addition to crochet edges, satin ribbons, and lace trim.
 
"Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that," said Spears.
 
The collection exudes sensual luxury and surpasses competitors with A-J cup sizing, allowing the perfect fit for almost every body type. Products are affordably priced and will additionally be sold online at www.barenecessities.com and boutique retailers throughout the United States and Canada.
 
"We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney's vision for the collection, we are confident there is something for everyone to love," said Claus Walther Jensen, CEO and founder of CHANGE of Scandinavia A/S.
 
About The Intimate Britney Spears 
The Intimate Britney Spears is a global line of quality sleepwear created and designed by pop icon Britney Spears in conjunction with CHANGE Lingerie. The collection features a superior selection of lingerie sets, bustiers, kimonos, and night gowns accompanied with basics, sweats and jersey sleepwear to look and feel your best night after night. 
 

Britney Spears


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Textile industry, Head honchos

Textile industry
Head honchos

GenNext is slowly but surely adapting to global trends and practices

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search