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Pure Shanghai to take place from Oct 20

25 Jul '14
4 min read

As an additional service for exhibitors, Pure Shanghai is also collaborating with the China-Britain Business Council (CBBC), who give practical business advice to new entrants to the Chinese market.

CBBC and Pure Shanghai hosted a seminar event last month (June) at Central Hall Westminster in London, designed to inspire UK Fashion brands about the potential of the Chinese market as well as to provide them with the practical advice and case studies of who has done what when it comes to taking fashion brands to China.
 
Speakers from a host of retailers including ASOS, Ted Baker, Value Retail, Gieves & Hawkes as well as designer Huishan Zhang, were in attendance at the event, which also coincided with a visit by the Chinese Premier and a delegation of Chinese business ministers to London to discuss trade opportunities between the UK and China.
 
Eddie Malone, Head of Retail, UKTI China says: “i2i Events Group are one of the UK’s leading exhibition companies and work closely with UK Trade & Investment (UKTI) in the UK and around the world.  So I am delighted that one of their most successful exhibitions, PURE London, is coming to Shanghai in 2014, from October 20 – 22.  PURE London has over 17 years’ experience of helping brands find the right partner to sell in different markets.  Bringing that experience to China, working with UKTI and our partners, China Britain Business Council (CBBC), is a fantastic way to help more British Brands to reach Chinese consumers.  I look forward to the event and working with i2i on its success.”
 
Pure Shanghai in October will be held in partnership with CCPIT TEX, the largest textile association in China, who have already co-organised fashion and textile exhibitions, including Chic in Beijing and PH Value and Intertextile in Shanghai.
 

Pure Shanghai

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