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Myntra to present 11th edition of Bangalore Fashion Week
Jul '14
Bangalore Fashion Week launched in 2006 celebrates Bangalore’s position as a fashion forward city with a reputation for bringing in a host of noteworthy fashion firsts. For the first time, collaborates with Bangalore Fashion Week (BFW) which is going to take place from 7th – 10th of August 2014 at Sheraton Bangalore Hotel, Brigade Gateway to present the 11th edition (Winter Festive 14).
The strategic tie-up of, India’s leading online fashion destination, with Bangalore Fashion Week demonstrates Myntra’s efforts to promote and offer designer wear to its large shopper-base and bring the latest trends to them.
The 11th edition of this fashion extravaganza emphasizes on charisma, flair and glamour, as leading names from the fashion industry make the city of Bangalore their stage. MBFW curates a fresh line-up of hand-picked designers such as Ashima Leena, Priya Kataria Puri, Archana Kochhar, Aslam Khan, Ramesh Dembla, Debarun Mukherjee, Lalit Dalmia, amongst over 36 designers from across India. Furthermore, this edition will have showcase their exclusive Autumn Winter’14 collection for Roadster and DressBerry with the shows being styled by the country’s leading stylists Sanjana Batra and Isha Ameen. 
Mr. Feroz Khan, Event Director - Dream Merchants said “Each edition of Bangalore Fashion Week marks a noteworthy milestone. This year, it is our tie up with none other than India’s Biggest Online Fashion ecommerce Portal, This strengthens our position as undoubtedly one of the best and most pioneering fashion weeks in the country and helps us further our commitment to curate a Fashion Platform for designers and buyers.”
He went on to add, “BFW is growing from strength to strength with each season and we are extremely excited to see this partnership reaping great benefits.”
Mukesh Bansal, CEO, & Head of Fashion, Flipkart said, “All of Myntra’s efforts have been focused to build a brand that is synonymous with every aspect of the fashion industry, be it offering exclusive brands or providing insightful fashion advice to our shoppers. This association with Bangalore Fashion Week further establishes our vision of contributing significantly to this booming industry and creating thought leadership in the fashion and lifestyle space.”
Over the last 10 successful editions Bangalore Fashion Week has become a strong global fashion platform for designers from across the world to present their lines. BFW has showcased over 250 designers including JJ Valaya, Ritu Beri, Ritu Kumar, Arjun Khanna, Rina Dhaka, Nikki Mahajan, Manoviraj Khosla, Narendra Kumar, etc. and International Designers like Richi Rich (USA), Claudi Antonini (Italy), Shelia Gupta (UAE), Bozena Carter (UK), Pam & Arch (UK), Daniel Hecter (France), Mustaffa Hassan Ali (Africa), etc. 
About Bangalore Fashion Week: Bangalore fashion week (MBFW) has been conceived and created with a vision to showcase Indian fashion industry to the global fashion world. The objective of BFW will be to create business relationships and to facilitate a dialogue between designers and trade buyers.

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