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UK's premium event Pure London kicks off SS15 edition

04 Aug '14
3 min read

British brands Aftershock and Blonde & Wise are also exhibiting for the first time; they will join returning British exhibitors James Lakeland, Charli, Almost Famous, Darling + Beloved, Henri Lloyd and Kevan Jon, among others.

Pure London’s young fashion section, Spirit, presents predominantly AW14 collections for short-order from over 120 trend-led brands, 50% of which are international. The section prides itself on showcasing everything from reworked vintage classics to directional denim, casual basics and retro styles.

Pure London

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