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Lane Bryant ropes in Lela Rose for a plus-size deal
22
Aug '14
courtesy: Lane Bryant
courtesy: Lane Bryant
After teaming up with the Cuban-American designer Isabel Toledo and French fashion talent Sophie Theallet, the American plus-size women’s fashion chain Lane Bryant has now sealed its third design collaborative deal with another high-end ready-to-wear specialist, Lela Rose.

The label has signed on the Texas-born designer to create a new summer-2015 collection, which is slated to be released sometime in the summer months of year 2015.

The limited-edition collection will feature both day and evening wear pieces replete with the designer’s signature prints in eye-catching pop hues.

While speaking on the collaboration, the CEO of the special size brand Linda Heasley says “Lela Rose is a master of the dress – day, night, work and everything between. I am excited for her to bring her signature prints and styles to the Lane Bryant customer.”

“I am thrilled to be working with Lane Bryant on this collaboration. Designing apparel women can feel confident and beautiful in has been a long-standing pillar of the Lela Rose brand, and we are looking forward to bringing our designs to Lane Bryant's inspiring base of customers,” says Rose in a statement.

A Parson's School of Design grad, Lela Rose is known for her intricately designed and finely detailed separates, dresses and outerwear. Her prêt-a-porter and bridal labels are sold in more than 75 specialty stores and retailers including Bergdorf Goodman, Neiman Marcus, Nordstrom, and Bloomingdales and the Lela Rose flagship in Dallas, Texas, as well as internationally in Canada, Europe, Russia, the Middle East, and Japan.

Started in 1904, Lane Bryant operates through a network of more than 812 stores in nearly 46 U.S. states. The company specializes in clothing for office and fashion purposes in sizes 14 to 28. It also offers lingerie under the Cacique label.

Fibre2fashion News Desk - India


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