Home / Knowledge / News / Fashion / Triumph International launches silicon wired push up bras
Triumph International launches silicon wired push up bras
Sep '14
Magic Wire/c: Daily Mail
Magic Wire/c: Daily Mail
The innerwear manufacturer Triumph International has recently come up with an innovative bra series that provides the firm support of an underwire brassiere without the discomfort of a skin poking metal wire.

Named as ‘Magic Wire’, the bras, which are available in sizes upto G cup, are incorporated with a soft bendable silicon wire inside the padding that not only uplifts but also does not poke the wearer.

Based in shades of black, nude, red and silver lilac, the revolutionary lightweight pieces also include mesh stabilizers that offer additional push up support to the bust line.

The Magic Wire technology is available in the label’s Body Make-up and Contouring Sensation bra ranges.

With cup sizes ranging up to G, the black and skin hued Body Make-up line is comprised of fashionable bra designs that provide second-skin comfort for everyday wear.

Replete with floral lace, 3D patterns and engineered scallop-shape edges, the feminine shapewear collection Contouring Sensation gives medium shaping control along with the assurance of invisibility underneath tight garments.

Established in 1886, Triumph International enjoys presence in over 120 countries with the core brands- Triumph, sloggi, Valisère and HOM. The company serves nearly 40,000 wholesale customers and sells its products in 2,100 Triumph stores as well as via several online shops. It operates with a staff of more than 33,000 people and had achieved revenue of around 1.9 billion Swiss francs in 2013. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

Turkey, Pak want to raise bilateral trade volume to $5 bn

Turkey and Pakistan want to raise bilateral commercial and economic...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

GMAC dissatisfied with EU following partial EBA suspension

Expressing disappointment over the February 12 decision by the...

Interviews View All

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Joachim Maier,

Joachim Maier

Switzerland-based Uster Technologies AG is the leading high technology...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Asif Rahman, MIP

Asif Rahman

MIP is a manufacturer and distributor of high-performance textiles and...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search