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Triumph International launches silicon wired push up bras
Sep '14
Magic Wire/c: Daily Mail
Magic Wire/c: Daily Mail
The innerwear manufacturer Triumph International has recently come up with an innovative bra series that provides the firm support of an underwire brassiere without the discomfort of a skin poking metal wire.

Named as ‘Magic Wire’, the bras, which are available in sizes upto G cup, are incorporated with a soft bendable silicon wire inside the padding that not only uplifts but also does not poke the wearer.

Based in shades of black, nude, red and silver lilac, the revolutionary lightweight pieces also include mesh stabilizers that offer additional push up support to the bust line.

The Magic Wire technology is available in the label’s Body Make-up and Contouring Sensation bra ranges.

With cup sizes ranging up to G, the black and skin hued Body Make-up line is comprised of fashionable bra designs that provide second-skin comfort for everyday wear.

Replete with floral lace, 3D patterns and engineered scallop-shape edges, the feminine shapewear collection Contouring Sensation gives medium shaping control along with the assurance of invisibility underneath tight garments.

Established in 1886, Triumph International enjoys presence in over 120 countries with the core brands- Triumph, sloggi, Valisère and HOM. The company serves nearly 40,000 wholesale customers and sells its products in 2,100 Triumph stores as well as via several online shops. It operates with a staff of more than 33,000 people and had achieved revenue of around 1.9 billion Swiss francs in 2013. (PB)

Fibre2fashion News Desk - India

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