NYC's DL1961 Premium Denim unveils Activex jeans for kids

04 Sep '14
2 min read

The New York City-based jeans manufacturer DL1961 Premium Denim has recently unveiled a performance jeans collection named Activex for active little boys and girls of varying ages.

The stylish yet extremely functional range is powered with advanced technologies which ensure free body movement to children without feeling the restriction that comes with wearing denims.

The line is replete with eco-friendly dyes, an odourless mechanism called Intelligent Denim and the performance enhancing Silvadur which keeps the fit, feel, finish and appearance of the jeans intact even after 50-plus washes.

The pieces are also enhanced with the label’s revolutionary DLX and cross-weave fibre technologies which make them extremely durable and immune to tearing and ripping while the kids are in motion.

While speaking about the collection, Sarah Ahmed, the Creative Director of the brand reveals, ‘My twelve-year-old brother was our source of inspiration for this collection, after noticing there was a huge void in the denim market for sustainable kids denim.”

“Kids often choose gym shorts or leggings over jeans and we wanted to create a collection that would be stylish while maintaining comfort and flexibility,” she adds.

Meant for boys between the ages of two and twenty, the line includes denimwear, available in different cuts and fits, named after famous athletes such as Hawke skinny jean, Brady slim jean, Jordan straight jean and Manning unisex denim jacket.

For small girls between two to seven years of age the entries include ensembles in classic blue, red and white colours, and for adolescents between eight to sixteen years the line offers Chloe skinny jean, Harper slouchy slim jean and Ivy relaxed skinny.

Activex is available for sale online at and at stores worldwide, including Bloomingdale’s and specialty boutiques.

Founded in 2008, DL1961 jeans are known for its technologically advanced fabrics like DLX and dlpro which provide an unparalleled fit, comfort and shape retention to the wearers. The label is sold in nearly 30 countries and 1,500 specialty stores internationally, including Bloomingdale's, Neiman Marcus & Nordstrom. (PB)

Fibre2fashion News Desk - India

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