Home / Knowledge / News / Fashion / DIVA'NI releases 2014 bridal line First Lady by DIVA'NI
DIVA'NI releases 2014 bridal line First Lady by DIVA'NI
Sep '14
Parineeti Chopra in DIVA
Parineeti Chopra in DIVA'NI outfit
Ahead of the release of the much awaited Hindi movie Daawat-e-Ishq, the Indian cinema-inspired clothing label DIVA’NI have come together to release a bridal collection titled First Lady by DIVA’NI.

Replete with modern textures, dramatic accents, lithe and fluid silhouettes, the rich exotic range is inspired from opulent oriental aesthetics.

Based on a fresh palette of soft minty green, baby pink and sea blue hues, the vintage-meets-modern Divani's Bridal Collection 2014 includes tussle adorned long waist skirts and jackets.

Parinita Saluja, the Head Designer of DIVA’NI reveals in a statement, “The bridal collection is for today’s modern and evolved women who is focused and opts for different choices rather than typical bridal wear.”

“At DIVA’NI we have tried to create a strange nostalgic and romantic feel through this collection with long waist skirts, tussles and jackets which is a nice variation for a bride, it’s more dreamy and inspirational a mix of modern and vintage with contemporary embroidery and classic silhouette ,” she adds.

The collection was unveiled at a special dinner ceremony celebrating the quaint regal flavours of Awadh region. Titled as Daawat-e-Awadh, the event saw the leading starcast, Parineeti Chopra and Aditya Roy Kapur, from the Bollywood film.

Incepted by India’s leading film Production House, Yash Raj Films and the Delhi-based saree specialist KBSH Private Limited, the womenswear brand DIVA’NI celebrates the romanticism of the Indian cinema. The label specializes in Indian bridal wedding wear, designer sarees, lehenga choli, salwar suit kameez as well as partywear fancy lehenga and silk sarees.

Established in 1947, KBSH operates with a workforce of extremely talented artisans belonging to Banaras, Lucknow, Kolkata, Uttar Pradesh, Orissa, Tamil Nadu and Rajasthan.

Releasing today, Daawat-e-Ishq is a story of a Lucknawi cook enamoured with the charms of a Hyderabadi shoe-sales girl. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Pic: Shutterstock

Textiles | On 19th Apr 2021

NCTO seeks approval for collection of China 301 duties

The National Council of Textile Organizations (NCTO) of the US has...

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 19th Apr 2021

Vietnam's export sectors become M&A targets for foreigners

Vietnam's textiles-garment and leather-footwear sectors are facing a...

Pic: Canada Goose

Apparel/Garments | On 19th Apr 2021

Canada Goose commits to transitioning 90% materials to PFMs by 2025

Luxury apparel maker Canada Goose is committed to transitioning 90...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Textile Industry, Head honchos

Textile Industry
Head honchos

Estimate loss of $8-$10 billion in turnover

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Ismail Ajani,

Ismail Ajani

Hollywood Footwear’s story began in 1946 when Jummabhai Ajani started the...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj

Samshek is a fashion forward tech brand which combines digital experience...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search