Home / Knowledge / News / Fashion / Project Runway's 12th season winner designs for Belk
Project Runway's 12th season winner designs for Belk
Sep '14
Belk, Inc, the US-based mid-range to upscale department store chain, has roped in the fashion-centric American reality television series Project Runway’s 12th season winner Dom Streater to launch an exclusive collection.

A balanced mix of the designer’s signature north-eastern design aesthetics with the relaxed laid back feminine styles of southern women, the range includes four dresses, a shirt and pants.

“There was a definite learning curve as I merged my Northeast design aesthetic with the more laid back and feminine style of the Southern woman,” said the designer about the line.

“The Belk team helped me ensure my designs would appeal to the Southern lifestyle, and I'm so happy with how the final version turned out. They're comfortable pieces that are also flattering on any figure. I absolutely love them, and I'm confident the Southern woman will too,” she added.

John Thomas, the Belk’s executive vice president of private brands, also revealed in a statement “We’re thrilled to work with Dom on her collection designed specifically for the Belk customer. She's a talented apparel designer who also created her own prints for the collection.”

The vice president who was one the guest judges at the reality show further explained about the significance of the show in promoting his brand by adding, “Project Runway gave us a platform that we didn't have before. It gave us more credibility with a national audience, showed we're serious about fashion and created more awareness about our brand.”

Founded in 1888, the North Carolina’s Charlotte-based Belk is a family owned and operated department store company that operates around 299 stores located in 16 Southern states along with a growing digital presence.

The opportunity to design a collection for Belk was one of the prizes Streater received when she won season 12 of the reality television show Project Runway. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search