Home / Knowledge / News / Fashion / Project Runway's 12th season winner designs for Belk
Project Runway's 12th season winner designs for Belk
Sep '14
Belk, Inc, the US-based mid-range to upscale department store chain, has roped in the fashion-centric American reality television series Project Runway’s 12th season winner Dom Streater to launch an exclusive collection.

A balanced mix of the designer’s signature north-eastern design aesthetics with the relaxed laid back feminine styles of southern women, the range includes four dresses, a shirt and pants.

“There was a definite learning curve as I merged my Northeast design aesthetic with the more laid back and feminine style of the Southern woman,” said the designer about the line.

“The Belk team helped me ensure my designs would appeal to the Southern lifestyle, and I'm so happy with how the final version turned out. They're comfortable pieces that are also flattering on any figure. I absolutely love them, and I'm confident the Southern woman will too,” she added.

John Thomas, the Belk’s executive vice president of private brands, also revealed in a statement “We’re thrilled to work with Dom on her collection designed specifically for the Belk customer. She's a talented apparel designer who also created her own prints for the collection.”

The vice president who was one the guest judges at the reality show further explained about the significance of the show in promoting his brand by adding, “Project Runway gave us a platform that we didn't have before. It gave us more credibility with a national audience, showed we're serious about fashion and created more awareness about our brand.”

Founded in 1888, the North Carolina’s Charlotte-based Belk is a family owned and operated department store company that operates around 299 stores located in 16 Southern states along with a growing digital presence.

The opportunity to design a collection for Belk was one of the prizes Streater received when she won season 12 of the reality television show Project Runway. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Pic: Infinited Fiber Company

Textiles | On 21st Apr 2021

Infinited Fiber plans to build €220 mn flagship factory in Finland

Circular fashion and textile technology group Infinited Fiber Company ...

Pic: Fespa

Textiles | On 21st Apr 2021

Print production technology will continue to evolve: FESPA CEO

Print production technology will continue to evolve, and new...

Pic: Sundry Photography / Shutterstock.com

Retail | On 21st Apr 2021

US omnichannel retailer Kohl’s and Investor Group reach agreement

Kohl’s Corporation, a leading omnichannel retailer in the US, has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Anupam Chakrabarty,

Anupam Chakrabarty

Headquartered in Finland, Helsinki, Lindström Group is a textile rental...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search