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AND unveils its F/W 2014 line at Myntra Fashion Weekend
Oct '14
The Indian urban womenswear brand AND showcased its latest Fall/Winter 2014 collection at the just held Myntra Fashion Weekend, a high-octane three-day-long celebrity studded catwalk event hosted by the country’s online shopping destination Myntra in Mumbai.

A delightful amalgamation of easy effortless elegance and sophisticated chic styles, the range was replete with lace and sheer fabrics which were impeccably shaped in feminine cuts and trendy silhouettes along with well-placed details and modest transparencies.

Based in a palette of on-trend seasonal shades of mint, navy blue, mustard, blush, grey, white and black, the fashion collection included a melange of dresses, shorts, jackets and pants peppered with geo-retro inspired prints as well as a trendy line of cropped bomber jackets, pleated skirts and crop tops.

While speaking on the collection, the COO of AND, Meena Sehra, says, “We are excited to be showcasing the AND Fall/Winter collection at Myntra Fashion Weekend. The season is all about subtle sheer elements, retro styling and fun geometric prints. The collection is, true to the AND style philosophy of, stand-out trends of the season, classic and easy silhouettes whilst being distinctive in style and essence. These spectacular yet versatile runway looks, can easily take you from desk to dine, with simple accessorising tricks.”

In addition to the AND showcase, the event, which saw Indian celebs like Kalki Koechlin, Sushmita Sen and Hrithik Roshan walking on the ramp, also featured a colourful energetic collection from the Mumbai-based sexy resort wear and kaftan specialist Pria Kataaria Puri. Based on vivid tones of vibrant orange, the boho luxe range offered jersey dresses, kaftans, single shouldered blouses, crop tops and midi skirts with bright carpet prints.

Delhi’s Raakesh Agarvwal featured his bondage, leather and bling inspired black, gold and nude heavy glamorous A/W 2014 line titled Seduce Not Control whereas celebrity-favoured stylist Ami Patel opted to showcase a fun American vintage-influenced collection, which was comprised of cigarette pants, front-knotted shirts, wrap around dresses and shifts for women as well as striped T-shirts, checked polos and sweatshirts for men, at the fashion do.

Myntra offers products from some 700 leading fashion and lifestyle brands such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Mango, Diesel, CAT, Timberland, US Polo, FabIndia, Biba as well as celebrity labels like HRX from Hritik Roshan and Being Human by Salman Khan. The e-commerce site also offers designerwear from Manish Arora, Rajesh Prathap and Wills Signature range. (PB)

Fibre2fashion News Desk - India

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