United States Of America : Gwyneth Paltrow's Goop to launch its own apparel line

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Gwyneth Paltrow's Goop to launch its own apparel line

11
Oct '14

After launching several successful collaborative fashion lines with a series of high-profile international designers, the lifestyle website Goop, owned by the American actress Gwyneth Paltrow, has decided to go solo.

The brand, which has earlier released collections developed in partnership with the likes of Stella McCartney and Diane von Furstenberg, is gearing up to expand by unveiling its own apparel line sometime in 2015.

To be created under the direction of the company’s newly-appointed CEO Lisa Gersh, the debut range will include an array of basic wardrobe staples alongside beauty and home products.

Apart from focusing on creating the Goop-branded apparel collection, the firm will continue to launch fashion collections under its high-end designer tie ups.

According to Telegraph, the label is once again planning to team up with its old collaborators, the English designer McCartney and the Belgian-born Furstenberg.

Also as part of its new expansion strategy, the company plans to unwaveringly concentrate on its U.S.-based site for the next 18 months along with a new advertising agenda.

The 42-year-old Iron Man 3 star’s website has earlier partnered with esteemed fashion industry names like Cynthia Rowley, Rag & Bone, Warby Parker, Alexandra von Furstenberg, Matthew Williamson and Michael Kors.

Before joining Goop, Lisa Gersh was the CEO and president of the New York City-based diversified media and merchandising company Martha Stewart Living Omnimedia. (PB)

Fibre2fashion News Desk - India

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