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The 1st Alexander Wang x H&M collection launches in NYC
20
Oct '14
This year’s much awaited collaborative fashion collection, co-created by the American fashion designer Alexander Wang and Swedish multinational retail-clothing company H&M, has been finally launched with a high-on-energy catwalk-cum-entertainment show held at the Armory Track and Field Center Sports Arena in New York City.

The international fashion media and celebrity studded global launch event unveiled the performance-wear inspired range, which is due to be released in about 250 H&M stores worldwide, and online from November 6, 2014.

While speaking on the show, H&M’s Creative Advisor, Margareta van den Bosch, says “Tonight’s celebration truly reflected the theme of the Alexander Wang x H&M collection. It was like being at the ultimate meeting between fashion and sport, and it was perfect to launch it here in New York.”

The 30-year-old creative helm of the French fashion house Balenciaga, Wang also echoed the sentiments, “Tonight’s event for the launch of Alexander Wang x H&M was about high energy and a full experience that goes beyond fashion; from the attitude and speed of the show, to the pop-up store in a locker-room setting, I wanted for everyone to be able to just let go and have fun and hopefully we achieved that tonight.”

Staged at a futuristic racetrack runway, the monochrome heavy Alexander Wang x H&M line includes an oversized gray and black jacket for women, a knitted cap with WANG written on it, a croc embossed-style sweater and a heavy long jacket for men.

The collection also features baggy pants, a bra top, a little black dress, a hooded coat and a cutout detailed white number.

Founded in 1947, H & M Hennes&Mauritz AB (H&M) is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The company's clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets.

An alumnus of the New York City-based Parsons The New School for Design, the 30-year-old Taiwanese-American designer Wang specializes in both men’s and women’s ready-to-wear clothing. (PB)

Fibre2fashion News Desk - India


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