Bill Blass, the New York-based now defunct fashion brand which is set to re-launch itself sometime in 2016-17, has named the American fashion designer Chris Benz as its new Creative Director, effective immediately.
According to a press statement, the 32-year-old Parsons School of Design’ alumnus will be responsible for the overall creative direction of the label and would report directly to its newly appointed President and Chief Operating Officer, Stuart Goldblatt.
While speaking about the appointment, Mr. Goldblatt, states, “Chris’ modern design aesthetic, understanding and connection to today’s woman will be instrumental in reimagining Bill Blass into a 21st Century brand. We are excited to welcome Chris to the Bill Blass team. His proven talent will lead the brand into its next phase as we look to build on the significant heritage and influence Bill Blass brought to the industry.”
Benz also expressed his delight by saying, “Bill Blass is a brand that I have forever admired and have deep respect for as an original American designer. I am thrilled to introduce this esteemed brand to the next generation.”
Known for personifying authentic American chic, impeccable tailoring, and timeless, elegant, simple and luxurious styles, the label was founded by the late namesake designer Bill Blass in the early 1970s. The company is a trademark of Bill Blass Group whose business objective is to sustain and build on the legacy of the label’s eponymous founder.
Prior to joining Bill Blass, Benz enjoyed a successful and award-winning career in fashion. Through his experiences at Marc Jacobs, and later as a designer at J.Crew, he drew relevance and inspiration to launch his own collection, CHRIS BENZ, in 2007. He is the recipient of Forbes’ 30 Under 30 and WGSN titles and has been honoured with the Emerging Designer Award from the Council of Fashion Designers of America (CDFA) in 2004. (PB)
Fibre2fashion News Desk - India