Max Mara Weekend brand has introduced in its 2014 collection, a selection of garments made from Newlife recycled yarn.
The Newlife yarn is obtained by converting and processing recycled plastic bottles into yarn, produced by a mechanical rather than a chemical process and are fully made in Italy.
Newlife says the manufacturing process is highly innovative, fully traceable and entirely mechanical.
The process also allows considerable savings in water and energy resources and a significant reduction of carbon dioxide emissions.
“All this translates into an item of clothing, which combines fashion contents with a responsible choice as regards the environment and society,” it adds.
Newlife yarn from Sinterama is produced using a high-tech conversion model that transforms 100% traceable post-consumer plastic bottles into an unrivalled high tech quality polymer.
At the same time, it also generates considerable savings in water by 94%, energy consumption by 60% and carbon emissions are lowered by 32% as per Life Cycle Assessment conducted by ICEA.
Newlife is also GRS certified by Textile Exchange and is certified by Oekotex. Newlife yarns come in a wide range of counts with multiple functional performances.
Applications in textile production include, fashion, casual wear, lingerie, outdoor, luggage, workwear, sportswear, labels, ribbons, automotive, home textiles and outdoor furnishing.
The Newlife yarn range allows the creation of fabrics and garments that comply to all sustainability requirements in terms of design, innovation and responsibility.
Newlife is a partner of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), an international platform that supports and promotes sensible products.
Newlife has bagged the Best Recycled Plastic Product Award 2012, assigned by EPRO (European Association of Plastics Recycling and Recovery Organizations). (AR)
Fibre2fashion News Desk - India