Home / Knowledge / News / Fashion / Ritu Kumar's Parisian & Indian style inspired A/W campaign
Ritu Kumar's Parisian & Indian style inspired A/W campaign
10
Nov '14
The Indian designer brand Ritu Kumar has recently unveiled its Parisian street style-meets-contemporary Indian silhouettes inspired Autumn/Winter 2014 campaign.

Conceptualized by the label’s CEO Amrish Kumar, the advertorial, showcasing The Indian Tuxedo collection, has been shot in a motion theme format by fashion photographer Farrokh Chothia.

Replete with well-tailored designs along with smart accents and print combinations, the collection, which has been created in collaboration with the French designer Samy Chalon, includes embellished evening and day wear dresses, jumpsuits, tailored jackets, tops, tunics and shirts in a lively palette of blue, teal, red, beige and off-white hues.

While speaking on the collection, Mr. Kumar states, “This year our collaboration with French designer, Samy Chalon, got us thinking about merging the best of both our worlds in order to produce something original. It resulted in a sense of synthesis of our Indian aesthetic with Parisian street style.”

“We were interested in working on structure. In particular a structured look which, was moulded to a more Eastern silhouette. This led to a series of sharply tailored jackets, trousers and shirts, which is part of ‘The Indian Tuxedo’ range. The rest of the collection too has varied options for women including prints as well as solids to create a complete look,” states the CEO.

The A/W campaign comprises 4 double spread visuals as well as individual shots, which are going live in the month of November 2014. Keeping in view the brand’s positioning in going digital, a behind the scenes video has also been created to narrate the story of the print campaign.

Started in 1969 by the 69-year-old eponymous designer, the Ritu Kumar brand specializes in the ancient traditions of Indian craftsmanship in a contemporary vocabulary. The label has a presence in over 35 stores in India and Dubai. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 12th Apr 2021

Singapore becomes first RCEP participating country to ratify agreement

Singapore has ratified the Regional Comprehensive Economic...

Pic: Shutterstock

Textiles | On 12th Apr 2021

World economy stumbling towards two-track recovery: Report

The world economy is facing sharply divergent growth prospects across ...

Pic: Shutterstock

Textiles | On 12th Apr 2021

India-UAE-Israel trilateral trade could reach $110 bn by 2030

Tapping into the mutual strengths of India, Israel and the United...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search