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Joe's Jeans creates lingerie with Onis Design Group
Nov '14
The Californian denim brand Joe’s Jeans Inc. has joined forces with the New York-based design boutique Onis Design Group to introduce a new collection of high quality lingerie and luxe loungewear named Joe’s Intimates.

Inspired from both contemporary and vintage fashion trends, the Holiday 2014 Collection, which is currently available for purchase in various department stores, Joe’s full-price outlets and online at joesjeans.com, is replete with luxurious European fabrics, delicate lace and trims.

Joe Dahan, the founder and creative director of the jeans brand, said, “Our vision was to make our intimates the perfect accompaniment to our other women’s collections. These pieces are delicate, sexy, comfortable, and designed to appeal to our customers for a lot of the same reasons as our clothing—flawless fit, chic details, and premium quality.”

Jon Lewis, the CEO of Onis Design Group, expressed his delight over the association, “We are excited to bring the Joe's brand to the intimate and lounge-wear categories. The product is absolutely beautiful and speaks to the Joe's aesthetic with luxury fabrics and silhouettes uniquely interpreted for their consumer.”

The lingerie collection is divided into four capsules including the sophisticated and romantic Natasha which features black European mesh lace styles, the flirty and feminine Nadia showcases European lace in black, red and pale grey, the modern yet delicate looking Ella is designed with a black mesh fabric and includes gorgeous eyelash lace and Emma features a super soft modal fabric that comes in black, white, heather grey and beautiful floral prints.

The loungewear items come in two groups- Cara and Cashmere. Cara is crafted from super plush fabrics and includes comfortable basics like the hoodies, yoga pants and leggings. The 100 percent Cashmere features an array of elegant and romantic robes and throws.

The collection also offers a ‘3 for $30’ program that offers innerwear in a variety of different fabrics, colours, patterns and fits. Fabrics include lace, cotton-blend with lace trims and a basic cotton-blend logo. The pieces include hipsters, thongs, boylegs and bikinis.

Operational for more than a decade, Joe’s Jeans is a casual chic lifestyle brand that incorporates classic, modernized wardrobe staples encompassing a versatile range of timeless styles made from premium denim. The company’s products are sold in the USA, Europe, Asia, Canada, Latin America and the Middle East.

Onis Design Group partners with well established, global brands as they expand the lifestyle aspect of their company. The firm helps brand partners to capitalize on white space opportunities through licensing arrangements in targeted apparel categories. (PB)

Fibre2fashion News Desk - India

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