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Indian brand Global Desi introduces London Calling range
Nov '14
courtesy: Global Desi
courtesy: Global Desi
Global Desi, the India-inspired young brand with an international appeal, has recently launched a new boho chic-meets-sporty luxe styles collection named London Calling.

Inspired from the street styles of London, the range is aimed to highlight the spirit of women travellers through a canvas of innately urban yet intrinsically Indian sartorial aesthetics that have a global cosmopolitan feel.

Based in a kaleidoscopic palette of the season’s hottest hues like blue, red, purple, pink along with undertones of white and black, the line features bomber jackets, culottes, skirts, dungarees, shrugs, zip up crop tops and an array of comfortable knits and denims.

The ‘London Calling’ campaign has been shot on the cobblestoned streets of London, as well as some major tourist attractions of the city such as Tate to Portobello and Hyde Park.

Launched in 2008, the Global Desi brand is currently available across 71 exclusive brand outlets and multi brand stores across the country. The label, which opened its first foreign shore outlet in Mauritius in 2013, plans to open stores in other international destinations in future.

The brand is targeted towards any woman who loves, lives and breathes the vibrancy of Indian prints and influences and celebrate rich heritage of colours, textures and prints by combining them to create international appeal. (PB)

Fibre2fashion News Desk - India

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