Home / Knowledge / News / Fashion / Enamor launches first couture lingerie line in India
Enamor launches first couture lingerie line in India
24
Nov '14
Enamor Boudior collection
Enamor Boudior collection
The Indian innerwear maker Enamor has recently launched the first-ever couture lingerie collection entitled The Boudior in India.

Replete with vintage art forms re-created with a modern touch, the luxurious and glamorous range, which is divided into three major styles, is made from high quality fabrics and artistic hand embroidery.

The collection’s Mughal line has taken inspiration from the royal splendor of the magnificent era. A balanced amalgamation of modern edge and classic elegance, the pieces, featuring a golden zari fold and a pretty trinket bow at the front and hand-crafted gold motifs on the cups, are made from a blend of silk, brocade and jacquard materials.

The sweetly feminine yet distinctly alluring Parsi Gara range has been created with soft stretch polyamide fabrics and adorned with the exotic Parsi Gara floral designs based on a dark colour palette. The line includes padded balconette bras featuring underwired cups, detachable straps and contrast trim details.

The luxurious padded bra Tanjore is inspired by the renowned Tanjore art. Incorporated with artistic motifs in jewel colours, dori embroidery along the cups, trinket bows and plunging necklines, the ensembles have been made using soft, glossy polyamide fabrics with dotted mesh.

While commenting on the couture collection, the vice-president marketing Enamor India, Sandra Daniels says, “A touch of class, a dash of elegance, a hint of glamour, and a blend of distinct cultures. The Boudoir Collection by Enamor is born from renowned vintage art forms and re-crafted for the modern woman who desires a bit of style, glamour and luxury in her everyday routine. Crafted in high quality fabrics with careful attention to detail, and elegantly draped with artistic hand embroidery, It’s a collection where luxury meets royalty....”

Enamor’s Boudior collection and the AW’14 infusions - The Chinese Orchid and Russian Firebird collections are available in all exclusive Enamor outlets, Lifestyle, Shoppers Stop and Central stores across the country.

Founded in 2003 in Bangalore, India, Enamor is available across more than 1800 multi brand outlets as well as 250 odd national chain stores and 12 exclusive stores nationwide. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search