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Woolmark inks deal with Chinese luxury retailer Eve Group
03
Dec '14
Within a week of formalisation of the China-Australia FTA, The Woolmark Company inked a marketing agreement with China's leading retailer of luxury menswear, The Eve Group.

The agreement was signed during the Australia China Business Council (ACBC)'s "Thinking Big" Australia China Entrepreneur Dialogue forum held in Sydney.

The Chinese delegation consisted of more than 20 successful business leaders from various industries.

This is the first Chinese business group visit to Australia after the Chinese President and Australian Prime Minister announced the formalisation of a Free Trade Agreement between the two countries.

Eve will use the Woolmark Gold branding on their suits made from fabric supplied by a number of Woolmark Gold exclusive licensed weaving companies in Europe.

These fabric suppliers include Vitale Barberis Canonico, Reda, Dormeuil, Scabal. According to the Woolmark Company, this deal represents a growth opportunity for Australian superfine wool in China.

China has long been the Australian wool industry's dominant manufacturing partner, with over 70 per cent of its greasy wool being converted into top and yarn in China for the past few decades.

“With the increase in Chinese living standards, the Chinese consumer now has the income, the climate and the aspiration to consume half that wool as end products,” Woolmark said.

With the governments of China and Australia having now finalised a Free Trade Agreement, Woolmark Company now expects the trend to accelerate.

The Eve Group was founded in 1994 with its business involving clothing, living aesthetics, gifts, cultural and creative and many other fields.

Eve Group owns high-ranking men fashion brands, such as EVE de UOMO, EVE de CINA, Kevin Kelly, NOTTING HILL, JAQUES PRITT etc., and is the agent for Versace, Kenzo, Fendi and other famous international brands.

According to Woolmark, this collaborative effort will accelerate sale of high quality fashion made from Australian Merino wool through Eve's very strong network of 535 boutiques across China.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 25,000 woolgrowers.

AWI's vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. (AR)

Fibre2fashion News Desk - India


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