Home / Knowledge / News / Fashion / Carrie Underwood designs for Dick's Sporting Goods
Carrie Underwood designs for Dick's Sporting Goods
06
Dec '14
Carrie Underwood
Carrie Underwood
The American singer, songwriter and actress Carrie Underwood has joined forces with the fitness and lifestyle apparel brand Dick’s Sporting Goods to launch her stylish activewear label CALIA by Carrie Underwood.

Inspired by the 31-year-old’s personal style preferences both inside and outside of the gym, the range has been designed specifically for the style-savvy modern day woman with an active lifestyle.

Created to support the female body in motion, the mix-and-match, sophisticated, feminine fitness range, which includes capris, pants and tops, is replete with functional details and performance-driven fabrics.

Talking about the collaborative fashion venture, the songstress says, “It has been such a rewarding experience working with DICK’S Sporting Goods on all aspects of the design process for CALIA, from choosing fabrics to making sure the look, feel and fit is right for active women.”

“The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle,” she explains.

Lauren Hobart, the senior vice president and chief marketing officer of the label also spoke about the partnership, “We are proud to be working with Carrie on this exciting new line. From the very beginning of our partnership, we aligned with Carrie around a vision to provide fitness apparel and accessories that are as versatile as they are functional. The result is a collection that will truly fit the incredibly busy lives of active women.”

The line is slated to be available for sale exclusively at the sportswear label’s brick-and-mortar stores across the US and online from the beginning of March, 2015.

The Oklahoma-born country music singer Underwood has won six Grammy Awards, 16 Billboard Music Awards, 11 Academy of Country Music Awards, 8 American Music Awards and 5 Country Music Association Awards.

Founded in 1948, headquartered in Coraopolis, Pennsylvania, the DICK’S Sporting Goods is a Fortune 500 American corporation that specialises in sports clothing and accessories. The firm operates through a network of some 558 stores in over 46 states. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

New guidance for Vietnam's apparel and footwear industry

The Australian Human Rights Commission has released new human rights...

Pic: Shutterstock

Textiles | On 20th Apr 2021

Egypt ready for world's largest textile factory by March 2022

Egypt is going full throttle with the construction of a textiles...

Pic: I Love Coffee dot Today / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

COVID-19 lockdown halts garment production in parts of Cambodia

A 14-day lockdown imposed to curb the spread of COVID-19 pandemic has ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Rajesh Vig & Ritu Vig,

Rajesh Vig & Ritu Vig

Rajesh Vig and Ritu Vig, promoters of the kidswear brand Happy Feet,...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search