The American singer, songwriter and actress Carrie Underwood has joined forces with the fitness and lifestyle apparel brand Dick’s Sporting Goods to launch her stylish activewear label CALIA by Carrie Underwood.
Inspired by the 31-year-old’s personal style preferences both inside and outside of the gym, the range has been designed specifically for the style-savvy modern day woman with an active lifestyle.
Created to support the female body in motion, the mix-and-match, sophisticated, feminine fitness range, which includes capris, pants and tops, is replete with functional details and performance-driven fabrics.
Talking about the collaborative fashion venture, the songstress says, “It has been such a rewarding experience working with DICK’S Sporting Goods on all aspects of the design process for CALIA, from choosing fabrics to making sure the look, feel and fit is right for active women.”
“The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle,” she explains.
Lauren Hobart, the senior vice president and chief marketing officer of the label also spoke about the partnership, “We are proud to be working with Carrie on this exciting new line. From the very beginning of our partnership, we aligned with Carrie around a vision to provide fitness apparel and accessories that are as versatile as they are functional. The result is a collection that will truly fit the incredibly busy lives of active women.”
The line is slated to be available for sale exclusively at the sportswear label’s brick-and-mortar stores across the US and online from the beginning of March, 2015.
The Oklahoma-born country music singer Underwood has won six Grammy Awards, 16 Billboard Music Awards, 11 Academy of Country Music Awards, 8 American Music Awards and 5 Country Music Association Awards.
Founded in 1948, headquartered in Coraopolis, Pennsylvania, the DICK’S Sporting Goods is a Fortune 500 American corporation that specialises in sports clothing and accessories. The firm operates through a network of some 558 stores in over 46 states. (PB)
Fibre2fashion News Desk - India