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Yepme launches A/W 14-15 lines for men and women
15
Dec '14
courtesy: YEPME
courtesy: YEPME
Yepme, one of India’s biggest online fashion retailers, has recently launched its Autumn/Winter 2014-15 ready-to-wear collection for men and women.

Staying true to the latest on-season global trends, the range is a mix of both vintage and modern styles inspired new patterns, prints, silhouettes and colours with a distinctive look.

The winterwear collection that allows for sharp edged layering features hooded sweatshirts, sleeveless jackets, cropped sweatshirts, printed tops, hooded jackets, sweaters, soft knits, cardigans and an array of dark and light washed denim looks for a more relaxed, clubwear feel.

The line’s menswear entry has been modelled by famous Indian film star and the newly signed ambassador of the online brand, Shah Rukh Khan. The Bollywood actor has appeared in the range’s promotional campaign, presently aired on television entertainment, lifestyle and news channels.

The advertorial revolves around Yepme’s #freshfashion tag line that takes the viewer through the entire apparel design journey, highlighting the detailed elements of design, quality and originality of the line.

Targeting the fashion loving youth between 20 to 29 years of age, the advertisement features the star addressing his fans with words- “You should always look good. Not for the world but for the ones you love.”

Talking about the campaign, Mr. Sandeep Sharma, the co-founder and COO of Yepme.com, said, “We are extremely excited about the latest ad campaign featuring Shah Rukh Khan. Shah Rukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brand Yepme.”

Shah Rukh Khan also expressed his delight on the association, “This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this! For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fresh fashion is an extremely innovative and fashion right brand, offering the most current fashion trends internationally. Their sense of style matches mine and I look forward to join the fashion revolution that they have started which is creating quite a wave with the youth across the country!”

Launched in 2011, Headquartered in Gurgaon, Haryana, Yepme delivers services in over 1000 Indian cities monthly. The web retailer was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. It also has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The label was awarded with the ‘Web-only Brand of the Year’ title in 2014 by eTailing India. (PB)

Fibre2fashion News Desk - India


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