Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Yepme launches A/W 14-15 lines for men and women
Yepme launches A/W 14-15 lines for men and women
Dec '14
courtesy: YEPME
courtesy: YEPME
Yepme, one of India’s biggest online fashion retailers, has recently launched its Autumn/Winter 2014-15 ready-to-wear collection for men and women.

Staying true to the latest on-season global trends, the range is a mix of both vintage and modern styles inspired new patterns, prints, silhouettes and colours with a distinctive look.

The winterwear collection that allows for sharp edged layering features hooded sweatshirts, sleeveless jackets, cropped sweatshirts, printed tops, hooded jackets, sweaters, soft knits, cardigans and an array of dark and light washed denim looks for a more relaxed, clubwear feel.

The line’s menswear entry has been modelled by famous Indian film star and the newly signed ambassador of the online brand, Shah Rukh Khan. The Bollywood actor has appeared in the range’s promotional campaign, presently aired on television entertainment, lifestyle and news channels.

The advertorial revolves around Yepme’s #freshfashion tag line that takes the viewer through the entire apparel design journey, highlighting the detailed elements of design, quality and originality of the line.

Targeting the fashion loving youth between 20 to 29 years of age, the advertisement features the star addressing his fans with words- “You should always look good. Not for the world but for the ones you love.”

Talking about the campaign, Mr. Sandeep Sharma, the co-founder and COO of, said, “We are extremely excited about the latest ad campaign featuring Shah Rukh Khan. Shah Rukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brand Yepme.”

Shah Rukh Khan also expressed his delight on the association, “This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this! For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fresh fashion is an extremely innovative and fashion right brand, offering the most current fashion trends internationally. Their sense of style matches mine and I look forward to join the fashion revolution that they have started which is creating quite a wave with the youth across the country!”

Launched in 2011, Headquartered in Gurgaon, Haryana, Yepme delivers services in over 1000 Indian cities monthly. The web retailer was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. It also has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The label was awarded with the ‘Web-only Brand of the Year’ title in 2014 by eTailing India. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Headhonchos, Indian textile value chain

Indian textile value chain

'One nation, one tax' is a great concept

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search