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Epson to host collaborative fashion show at NYFW
Dec '14
Epson, one of the world’s largest manufacturers of computer printers, is prepping up to stage a collaborative catwalk parade at the upcoming February, 2015 edition of the New York Fashion Week.

The electronics company will present a Digital Couture show, featuring pieces created using its state-of-the-art dye sublimation printers, in partnership with some 11 designers from North and South America.

The show will aim to highlight the design freedom and capabilities of the technology for the fashion industry. It will showcase quality printed fabrics reflecting the unique signature styles of each designer.

The designer line-up includes Ay Not Dead (Argentina), Pilar Briceño (Colombia), Dual (Costa Rica), ESOSA (New York City), Leonor Silva representing the Caribbean (Venezuela to Miami), Ma. Elisa Guillén (Ecuador), Maggie Barry (Los Angeles), Marco Antonio Farías (Chile), Mariana Morrell (Brazil), Moah Saldaña (Peru) and Pineda Covalin (Mexico).

Agustin Chacon, the VP, subsidiary sales and operations, Epson America, Inc., said in a statement, “We are excited for today’s fashion designers to bring their creative visions to fabric in new and versatile ways with advanced digital technologies during New York Fashion Week.”

“Epson’s dye sublimation printing technology provides another level of creativity and functionality for young fashion entrepreneurs and well established fashion brands looking to produce their art in a more efficient and affordable manner,” he explains.

The Epson SureColor F-Series dye sublimation printing technology provides fashion and textile designers an accessible means to bring their ideas and inspiration to life with unsurpassable quality. The high-speed, affordable SureColor F-Series printers produce sharp, vivid images with rich colours, intense blacks, and smooth gradations onto fabric – enabling designers to create and print original designs with greater control and flexibility.

Led by the Japan-based Seiko Epson Corporation, Epson specializes in original compact, energy-saving and high-precision technology enhanced inkjet printers, printing systems, 3LCD projectors, industrial robots, smart glasses and sensing systems.

Due to take place from February 12 to 19, 2015, the forthcoming installment of New York Fashion Week will feature latest Fall/Winter 2015 collections from national and international design names. (PB)

Fibre2fashion News Desk - India

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