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Robert Graham signs licensing deal with Shirt Avenue
26
Dec '14
The American menswear brand Robert Graham has entered into a new licensing partnership deal with its current Italian dress shirt licensee Shirt Avenue.

According to the newly signed agreement, the shirt-maker will create a line of tailored clothing and neckwear to complement the New York-based luxury label’s existing dress shirt collection.

Talking about the new licensing deal, Robert Graham’s chief executive officer, Michael Buckley, says, “Robert Graham is a lifestyle brand and the license with Shirt Avenue allows us to expand our business beyond sportswear and develop a cohesive tailored clothing, dress shirt and neckwear collection reflective of the brand's style, quality and attention to detail.”

“Tailored clothing, dress shirts and neckwear are a wardrobe staple for the business-minded customer and we look forward to offering a truly dynamic collection to the marketplace,” he reveals.

Joseph Paknoush, the chief executive officer and president of Shirt Avenue, also spoke about the partnership in a statement, “Our company is very excited by our new venture with Robert Graham. We look forward to creating an exceptional collection of high-quality men's tailored clothing and neckwear with Robert Graham to complement the brand's dress shirt collection.”

The line is scheduled to be available for purchase sometime during the fall of 2015. In addition to the upcoming range, the clothier is also gearing up to add two new categories, including loungewear and fragrance, to its product line featuring sportswear, denim, outerwear and accessories, in 2015.

Founded in 2001, Robert Graham releases four menswear and womenswear collections in spring, pre-fall, fall and resort categories every year. The company maintains retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver and Dusseldorf. (PB)

Fibre2fashion News Desk - India


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