M&J Group to launch HUB25 at Munich Fabric Start

16 Jan '15

2 min read

At this year’s Munich Fabric Start which runs from February 2-3, 2015, M&J Group will introduce HUB25, which it calls a revolutionary project that is expected to change its position in the denim value chain.

According to M&J, the HUB25 will revolutionise the concept of value chain, introducing a new way of networking and meeting brand requirements in the world of fashion.

“This ambitious project is aimed at introducing a new model for sharing values within the denim value chain,” M&J says.

M&J Group will play a pivotal role in this cutting-edge concept which, beginning from the S/S 16 season, will feature a range of innovative looks in line with market trends.

“It will reinterpret the concept of contact point between players along the value chain and provide a link between raw material manufacturers and brands, meeting the requirements of both”, M&J says.

For this first edition of HUB25, M&J will be joining forces with two of the largest denim manufacturing companies: Calik Denim and Itv Denim.

This partnership will produce two capsule collections for the S/S16 season, featuring garments designed and developed in close collaboration between M&J Group and its two partners for the German market.

“A concept will be developed, season by season, through increasingly new and surprising collaborations through HUB25,” says Fabio Adami Dalla Val - R&D head at M&J Group.

HUB25 celebrates the 25th anniversary of M&J Group, focusing especially on the German market by paying special care to sustainability, quality, high couture inputs and clean washings. (AR)

Fibre2fashion News Desk - India

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