Target joins Lilly Pulitzer to launch a 250-piece range

19 Jan '15
2 min read
Lilly Pulitzer c: A Bullseye View
Lilly Pulitzer c: A Bullseye View

The American retailing company Target has joined forces with women’s beachwear and resortwear specialist Lilly Pulitzer to create a chic fashion and accessories collection for girls and women.

Enhanced with 15 exclusive vibrant prints in pop colours, the 250-piece limited-edition summer line features an array of apparels, beachwear and home accents.

Talking about the collaboration, Stacia Andersen, senior vice president, apparel and accessories, Target, says, “This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way. As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”

Jane Schoenborn, vice president, creative communications, Lilly Pulitzer, also spoke about the association, “Target is a design leader known for offering an unparalleled assortment of stylish, affordable products. The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”

The Lilly Pulitzer for Target will be exclusively available at all Target stores in the U.S. and Canada and on from April 19, 2015 onwards.

Founded in 1902, headquartered in Minneapolis, Minnesota, Target operates more than 1,934 stores in the US.

The American brand Lilly Pulitzer specialises in dresses, tunics and accessories inspired by Palm Beach in Florida. (PB)

Fibre2fashion News Desk - India

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