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Vitawear launches shapewear with anti-aging properties
20
Jan '15
The women’s skincare expert Vitawear has come up with a revolutionary line of shapewear enhanced with anti-aging technology that helps revitalize the wearer’s skin.

Originated in Europe, the patented skincare technology infuses vitamins and antioxidants like retinol, shea butter and vitamin E in the clothing to maintain continuous moisturising, firming, energising, lifting and smoothening of skin.

Meant for all body shapes and sizes, the Vitawarm Collection, which includes several compression innerwear including the nude and black coloured Thigh Smoother, can be worn daily under everyday clothing, gymwear and sleepwear.

The line’s pre-treated seamless smoothing garments also have a replenishment system. After 10 washes, the pieces can be re-infused with the patented Vitawear Spray for getting continuous skin rejuvenation therapy.

“Women need a way to continuously moisturize and improve their skin’s appearance, which is what the VITAWEARTM Collection is designed to do; you can even sleep in them,” states Michelle Moran, the CEO and founder of Vitawear.

The complete clothing line will be available for purchase in retail stores and at www.vitawear.net in North America from sometime in Spring 2015 season.

The Vitawarm is a certified woman-owned business, awarded by the Women's Business Enterprise National Council (WBENC). The company in association with the Clothes for a Cause, a charity service dedicated to non-profit and charitable organizations promoting social good. (PB)

Fibre2fashion News Desk - India


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