Jabong launches Denmark's Sisters Point in India

21 Jan '15

3 min read

The Danish high-street women’s fashion brand Sisters Point has recently forayed in the Indian market in partnership with the online shopping destination ‘Jabong’.

Targeted towards a younger age group between 15 and 25, the newly launched range incorporates the label’s new and existing looks in various shapes, colours, styles and prints.

Based on a palette of grey, charcoal, black, white, cobalt, royal blue, wine red, pink, neon and shades of blush, the introductory line is enhanced with marble and graphic prints, checks, houndstooth patterns and letters.

Created in on-trend Northern Europe-inspired loose, long and cropped silhouettes, the outfits are embellished with lace, mesh, metallic and sequins.

Commenting on the launch, Rasmus Buus Nielsen, CEO and co-owner, Sisters Point, said, “We are extremely thrilled to announce our entry in India exclusively through Jabong.com, the company which shares the same zeal as us in delivering the best to their customers. We are looking for a great association with Indian customers.”

“We have created the brand through our drive and ability to convert trends influenced from the catwalks into head-turning fashion, for women and girls, at great prices. The importance of delivering quality & standard has helped us not only maintain a fantastic relationship with our customers, but to also win the hearts of women across 20 countries with our products, since our foundation in 1994,” he adds.

Arun Chandra Mohan, founder and CEO, Jabong.com, also spoke about the new association, “We are excited to announce the launch of Denmark’s high street brand SisterS Point. We take pride in our customers receiving the latest trends delivered straight to their homes. With this association, Jabong.com aims to diversify its product range for its discerning customers.”

The Indian fashion and lifestyle e-commerce portal Jabong is a multi-brand purveyor that offers more than 1500 on-trend international high-street and sportswear labels, as well as Indian ethnic and designer brands. Providing over 150,000 styles, the company also associates itself with major Bollywood blockbuster movies and brings in the new wave in fashion trends.

Known for its value for money products, Sisters Point’s collections are designed in Denmark, with an influence of high-street fashion of Northern Europe. The brand makes fashion for all moods and occasions, using the inspiration of latest catwalk shows. The main focus is to cater to the need of fashion conscious generation who craves for the latest in fashion trends. (PB)

Fibre2fashion News Desk - India