Home / Knowledge / News / Fashion / Jabong launches Denmark's Sisters Point in India
Jabong launches Denmark's Sisters Point in India
21
Jan '15
The Danish high-street women’s fashion brand Sisters Point has recently forayed in the Indian market in partnership with the online shopping destination ‘Jabong’.

Targeted towards a younger age group between 15 and 25, the newly launched range incorporates the label’s new and existing looks in various shapes, colours, styles and prints.

Based on a palette of grey, charcoal, black, white, cobalt, royal blue, wine red, pink, neon and shades of blush, the introductory line is enhanced with marble and graphic prints, checks, houndstooth patterns and letters.

Created in on-trend Northern Europe-inspired loose, long and cropped silhouettes, the outfits are embellished with lace, mesh, metallic and sequins.

Commenting on the launch, Rasmus Buus Nielsen, CEO and co-owner, Sisters Point, said, “We are extremely thrilled to announce our entry in India exclusively through Jabong.com, the company which shares the same zeal as us in delivering the best to their customers. We are looking for a great association with Indian customers.”

“We have created the brand through our drive and ability to convert trends influenced from the catwalks into head-turning fashion, for women and girls, at great prices. The importance of delivering quality & standard has helped us not only maintain a fantastic relationship with our customers, but to also win the hearts of women across 20 countries with our products, since our foundation in 1994,” he adds.

Arun Chandra Mohan, founder and CEO, Jabong.com, also spoke about the new association, “We are excited to announce the launch of Denmark’s high street brand SisterS Point. We take pride in our customers receiving the latest trends delivered straight to their homes. With this association, Jabong.com aims to diversify its product range for its discerning customers.”

The Indian fashion and lifestyle e-commerce portal Jabong is a multi-brand purveyor that offers more than 1500 on-trend international high-street and sportswear labels, as well as Indian ethnic and designer brands. Providing over 150,000 styles, the company also associates itself with major Bollywood blockbuster movies and brings in the new wave in fashion trends.

Known for its value for money products, Sisters Point’s collections are designed in Denmark, with an influence of high-street fashion of Northern Europe. The brand makes fashion for all moods and occasions, using the inspiration of latest catwalk shows. The main focus is to cater to the need of fashion conscious generation who craves for the latest in fashion trends. (PB)

Fibre2fashion News Desk - India


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Rahuul Jashnani, Jashn

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search