Home / Knowledge / News / Fashion / Sigrid Olsen to launch seasonal womenswear lines with HSN
Sigrid Olsen to launch seasonal womenswear lines with HSN
22
Jan '15
The American artist-cum-designer Sigrid Olsen has embarked on a new creative fashion journey with the US-based 24/7 television shopping channel Home Shopping Network (HSN).

The multi-faceted artist is set to launch a new series of women’s seasonal collections, scheduled to be aired on April 9, 2015, on the lifestyle retailer’s TV, online and mobile platforms.

Based on the designer’s creative wellbeing lifestyle philosophy, the three collections for spring, summer and fall seasons will be made using cotton lawn and linens.

Replete with Olsen’s signature artisan chic-inspired aesthetics and hand-crafted prints in varying colour palettes, the ready-to-wear pieces will include tunics, T-shirts, sweaters, ruanas, tops, skirts, pants, jackets, dresses and scarves.

Commenting on the association, the designer says, “HSN is the perfect partner to debut my newest fashion collection and attract women worldwide. This partnership will reestablish closer connection to my loyal fashion fans while expanding my base of female customers – especially those seeking a fresh vision of ageless style.”

Anne Martin-Vachon, chief merchandising officer, HSN also spoke about the collaboration, “HSN is thrilled to be the launch platform for Sigrid Olsen’s long awaited return to fashion. Sigrid’s inspiring message, creative abilities and proven track record as a successful fashion and accessories designer make her a natural for HSN and we can’t wait to introduce her to our millions of customers in April.”

After the April airing of Olsen’s line, the subsequent seasonal collections will be later aired in June and August this year on HSN.

Launched in 1982, the interactive entertainment and lifestyle retailer HSN offers a curated assortment of exclusive products and top brand names to its customers. The company has earlier collaborated with several well-known designers like Colleen Atwood and Reem Acra.

Sigrid Olsen is the CEO and creative director of SIGRIDOLSEN: New Designs for Living company, which supports various creative well-being and holistic lifestyle design related projects that include art, textiles and women’s fashion. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Trump open to pushing off Mar 1 deadline for China talks

Textiles | On 21st Feb 2019

Trump open to pushing off Mar 1 deadline for China talks

Expressing optimism over the ongoing ‘complex’ trade talks with...

Chinese textile city to harm Egypt's domestic industry

Textiles | On 21st Feb 2019

Chinese textile city to harm Egypt's domestic industry

Setting up of a Chinese textile city in Egypt will severely harm the...

Pakistan's textile exports up 1.19% in July-Jan FY19

Textiles | On 21st Feb 2019

Pakistan's textile exports up 1.19% in July-Jan FY19

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search