Home / Knowledge / News / Fashion / Gerry Weber launches high-tech women's denims with Isko
Gerry Weber launches high-tech women's denims with Isko
Jan '15
German fashion and lifestyle brand Gerry Weber has joined forces with the international denim manufacturer Isko to create a new line of elegant and comfortable jeans for modern women.

Titled Bluejym, the versatile collection can be worn throughout the day, from office to gym, and even for activities that require dynamic levels of movement such as yoga.

A unique combination of comfort and style that allows total freedom of body movements, the range is made using a specially patented high-tech fabric called Isko Bluejymtm, which is halfway between jeans and jersey with a soft velvety feel on the skin.

To celebrate the new line, the companies have unveiled a brochure that shows the active side of the Bluejym woman. It matches a detailed description of the collection with useful advice on food and fitness activities that help a woman to follow a healthy lifestyle.

Established in 1973, Gerry Weber International AG is a vibrant brand that specialises in an array of on-trend lifestyle, casual and sporty products. It operates through a network of some 700 company managed Houses of Gerry Webber and exclusive brand outlets worldwide, alongside 2,800 shop-in-shops and online stores. The firm’s labels are- Gerry Weber, Gerry Weber Edition, Gerry Weber Accessories, G.W., Taifun and Samoon by Gerry Weber.

A trademark of the Turkey-based textile giant Sanko Tekstil, Isko offers a variety of technology enhanced fabric and products that meet the diverse demands of the denim sector. The firm has offices in over 35 countries across the globe. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Shutterstock

Textiles | On 21st Feb 2020

Indian textiles ministry to back small-scale firms

The Indian textiles ministry will contact small-scale manufacturers...

Pic: Shutterstock

Fashion | On 21st Feb 2020

Sycamore Partners buys 55% stake in Victoria's Secret

Sycamore Partners has acquired a 55 per cent stake in Victoria's...

Interviews View All

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Michael Van Den Dolder,

Michael Van Den Dolder

Family-owned German textile machinery manufacturer Trützschler operates...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search