German fashion and lifestyle brand Gerry Weber has joined forces with the international denim manufacturer Isko to create a new line of elegant and comfortable jeans for modern women.
Titled Bluejym, the versatile collection can be worn throughout the day, from office to gym, and even for activities that require dynamic levels of movement such as yoga.
A unique combination of comfort and style that allows total freedom of body movements, the range is made using a specially patented high-tech fabric called Isko Bluejymtm, which is halfway between jeans and jersey with a soft velvety feel on the skin.
To celebrate the new line, the companies have unveiled a brochure that shows the active side of the Bluejym woman. It matches a detailed description of the collection with useful advice on food and fitness activities that help a woman to follow a healthy lifestyle.
Established in 1973, Gerry Weber International AG is a vibrant brand that specialises in an array of on-trend lifestyle, casual and sporty products. It operates through a network of some 700 company managed Houses of Gerry Webber and exclusive brand outlets worldwide, alongside 2,800 shop-in-shops and online stores. The firm’s labels are- Gerry Weber, Gerry Weber Edition, Gerry Weber Accessories, G.W., Taifun and Samoon by Gerry Weber.
A trademark of the Turkey-based textile giant Sanko Tekstil, Isko offers a variety of technology enhanced fabric and products that meet the diverse demands of the denim sector. The firm has offices in over 35 countries across the globe. (PB)
Fibre2fashion News Desk - India