Tommy Hilfiger, one of the world’s leading premium designer lifestyle groups, has announced its Spring 2015 global advertising campaign ‘I do Hilfiger’.
In the campaign, photographed by Craig McDean, fictional ‘Hilfigers’ family comes together in Sonoma, California, to celebrate as wedding bells chime. The campaign stars supermodel Behati Prinsloo as the modern, spirited bride.
Razor sharp tailoring meets fun and floaty silhouettes, and everyone in the wedding party gets a dose of denim, leather, stripes and spangles.
“Inspired by my own family and the spirited heritage of the Tommy Hilfiger brand, the campaign captures a unique, eclectic mix of attitudes and styles. For Spring 2015, our collection fuses a relaxed rock-and-roll edge with our signature stamp that’s East Coast cool,” said Tommy Hilfiger.
‘I do Hilfiger’ will be released worldwide this year with a multi-media programme through an online, print, outdoor and social media presence.
Tommy Hilfiger’s brand portfolio includes Tommy Hilfiger and Hilfiger and Denim. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, innerwear (including robes, sleepwear and loungewear), footwear and accessories. (RKS)
Fibre2fashion News Desk - India