Home / Knowledge / News / Fashion / Heidi Klum launches Heidi Klum Intimates for Bendon
Heidi Klum launches Heidi Klum Intimates for Bendon
Feb '15
courtesy: Bendon Lingerie
courtesy: Bendon Lingerie
The German-born American fashion model Heidi Klum has finally launched her much-awaited debut innerwear collection created in collaboration with the New Zealand-based intimate apparel maker Bendon.

The model has created pieces suited for various kinds of women personalities, ranging from the quiet comfort seeking ladies to the flirty, feminine thrill seeking ones.

Inspired from the 41-year-old supermodel’s personal style preferences, the Heidi Klum Intimates features several delicate lace and smooth silk satin finished matching bra and brief sets, enhanced with contrasting straps and tiny silky bows.

Adorned with rose prints, the scarlet, peach, black and cream colours heavy line also offers chemises and long robes.

The Bendon website introduces the range as- “The Heidi Klum Intimates collection exudes femininity, elegance and sophistication, each piece designed with the modern woman in mind. The collection features pieces for everyday along with those special moments in exquisite laces, delicate silks, soft modals and microfibre combined with the very best technology.”

In addition to giving her inputs into the over-all designing process, the mother of four, who also owns a babywear collection with Babies ‘R’ Us, has also posed in advertising campaigns wearing pieces from the line.

The newly formed partnership with Klum has replaced Bendon’s 25-year-long collaborative innerwear design venture ‘The Body’ with Australian businesswoman Elle Macpherson who exited the brand in the end of 2014.

Founded in 1947, Bendon operates through a network of more than 50 stores in Australia and New Zealand as well as an online store that offers more than 1500 products from 12 of its brands. (PB)

Fibre2fashion News Desk - India

Must ReadView All

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

KG cracker; courtesy: Ineos

Textiles | On 22nd Sep 2018

Ineos to invest £60 mn in the UK to expand production

Ineos has announced plans to invest £60 million to expand its...

Interviews View All

Headhonchos, Textiles & allied industry

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Headhonchos, Indian textile value chain

Indian textile value chain

'One nation, one tax' is a great concept

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search