Home / Knowledge / News / Fashion / Jabong launches UK brand Dorothy Perkins in India
Jabong launches UK brand Dorothy Perkins in India
10
Feb '15
Arun Mohan (L) and Mel Mercer
Arun Mohan (L) and Mel Mercer
Indian online shopping destination Jabong has launched UK-based high-street brand Dorothy Perkins in India. The womenswear label’s team from London debuted its latest 1970s-inspired Spring/Summer 2015 collection at a special evening in Delhi.

Commenting on the launch, Arun Chandra Mohan, CEO and co-founder of the e-commerce site says, “With the launch of Dorothy Perkins exclusively on Jabong, we witnessed a great response from the Indian consumers and we wanted to provide consumers with the best.”

“This evening we saw a great response from the guests on the spring summer collection and we cannot wait for it to go live in March 2015. We are sure the collection is going to be a huge hit in the SS15 season,” he adds.

Made using differently textured materials like knits and crochet, the line features long dresses with A-line skirts, cropped trousers, chocolate brown suede shorts and jackets, oversized peasant blouses teamed with button front denim skirts and bell bottom jeans, felt hats, pink leather culottes and wide loose-fit trousers.

The collection’s sports luxe segment offers 1990’s utility clothing inspired pieces created in clean simple lines. The entry includes minimal boxy, cropped jackets in a variety of fabrics and textures ranging from neoprene to sheer and mesh, sleek cigarette trousers and asymmetric tops and tunics.

Dorothy Perkins’ team at the launch event included Keith O’Brien (international marketing manager), Lucy Kalus (PR manager) and Mel Mercer (design director). (PB)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search