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Pure London's August 2015 edition to introduce menswear
Feb '15
A new men’s fashion-centric section will be introduced at the upcoming August, 2015 calendar of UK’s bi-annual trade fashion buying event Pure London.

The event, which previews women’s apparel, footwear and accessory collections for the next season, will launch a separate segment titled Pure Menswear, showcasing new lines from leading male clothiers for visiting buyers.

Aiming to fill a defined gap in the European market by bringing men’s and womenswear brands together under one roof, the transactional show will act as a one-stop destination for retailers seeking out premium, edited brands in all garment categories.

Speaking about the new addition, Lucy Walsh, commercial director of Pure London organiser i2i Events Group, commented, “There is a real gap in the market for a London exhibition to showcase the best of both menswear and womenswear under one roof.”

“We have been asked to do this and are responding enthusiastically to the request. It’s a very exciting time and we already have some great brands lining up for the launch,” she reveals.

The organisers of the event are currently in discussions with British and international menswear brands including White Stuff, Asger Juel Larsen, Ontour, Still Good and Rolling People Showroom.

White Stuff’s Simon Dowling said, “We are discussing the exciting opportunity of being able to showcase the full extent of our brand under one roof with Pure London in August.”

Lenny Power of Rolling People Showroom also added, “We look forward to meeting new buyers at Pure London in August.”

In addition to the dedicated section, existing brands and agencies at Pure London will be encouraged to showcase their product as a lifestyle brand, with a full collection of menswear, womenswear and unisex clothing. This will provide crossover womenswear boutiques and retailers seeking complementary menswear brands with inspiration and an ease of purchase.

The next instalment of Pure London will take place from August 2 to 4, 2015 at London Olympia. (PB)

Fibre2fashion News Desk - India

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