Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Fruit of the Loom to show updated Fit for Me at FFFW15, NY
Fruit of the Loom to show updated Fit for Me at FFFW15, NY
21
Feb '15
American innerwear company Fruit of the Loom has created a new updated version of Fit for Me, a special lingerie line meant specifically for curvy women with dress sizes between 16 and 32.

Replete with improved fit, plush waistbands and soft cotton fabrics, the collection features a variety of silhouettes enhanced with vivid prints and colours.

Speaking to the media, Melissa Burgess-Taylor, senior vice president of Brand Management at the Kentucky-based firm, stated, “At Fruit of the Loom, we’ve learned that finding the right basics for a curvy consumer can be a difficult, often emotional, experience. We’ve worked hard to create beautiful products that are made for curves, and will make every woman feel special.”

The label will showcase the new collection at New York’s Full Figured Fashion Week (FFFW) in June 2015 as the fashion do sponsor. In conjunction with style expert Denise Caldwell, the brand will host media and consumer events, and fashion shows.

Gwen DeVoe, founder of the curvy women’s fashion extravaganza, commented on the partnership in a statement, “Full Figured Fashion Week has become a movement for the full-figured community to rally around, and we're excited to be partnering with Fit for Me to bring it back for 2015. Fruit of the Loom and Denise Caldwell both have such a great understanding of women of all shapes and sizes – we can't wait to see how they help us take the event to the next level!”

Now in its seventh year, the week-long international plus-size soiree FFFW will host catwalk shows, networking events and business development workshops. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search