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Soch launches Ishana and Tanishka collections
Mar '15
Soch, the women’s ethnicwear brand based in the Indian state of Karnataka, has launched two new collections to complement the styles of new-age women.

Replete with floral embroidery, paisley motifs, brocade, stone work and zari, the Ishana range offers bold yet elegant pieces in feminine pinks and jewel tones of emerald greens and royal blues.

Adorned with quirky geometric and alphabetical prints, the collection showcases kurtis in pink, yellow, green and blue alongside anarkalis decorated in rich hues and exquisite embroidery. The assortment also offers traditional yet modern georgette, chiffon and crepe sarees enhanced with stone work, thread embroidery and zari buttis.

Designed in ladylike silhouettes, zari embroidery and intricate detailing with contemporary sensibilities, the Tanishka range includes effortless styles in luscious fabrics and bold colours.

Available in unique cuts, trendy prints and diverse colours, the range’s kurtis are crafted from fabrics like silk, khadi, georgette and rayon. The salwars from the line have been made using classy Chanderi and delicate lace. The assortment also features fancy and cotton sarees accentuated with exquisite thread work, intricate borders and floral and paisley motifs.

Soch operates some 49 stores in cities like Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune Vijayawada, Lucknow, Indore and Belgaum. (PB)

Fibre2fashion News Desk - India

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