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Kohl's partners fitness brands to launch new activewear

07
Apr '15

American department store chain Kohl’s, under its Make Your Move initiative, has expanded offering in the well-being and activewear product categories.

In a bid to encourage a more active lifestyle among its consumers, the retailer has launched several new fitness apparel collections in association with leading brands like Nike, Fitbit, NutriBullet, Adidas, Fila Sport and Asics.

Aiming to make yoga more accessible, the purveyor is prepping up to release an exclusive women’s range, which will include comfy performance-driven yoga fit tops and bottoms, on April 23, 2015 in partnership with yoga, fitness and wellness company Gaiam. Laura Kasperzak and Masumi Goldman, the joint founders of popular fitness website Two Fit Moms, have been signed on as the new range’s ambassadors.

“Kohl’s is the go-to destination to Make Your Move, and we have inspired thousands of families to embrace a more active and well life. This spring, Kohl’s will offer new fitness gear that gets them energized, tips on how to change things up and try new activities, details on great yoga poses from Gaiam and Two Fit Moms, and so much more,” Michelle Gass, chief customer officer of the Wisconsin-based retailer, said while speaking about the new product category in a press release.

The retailer has also added some 200 items including, T-shirts, shorts, pants, capris, jackets and tanks, available in sizes up to 3X, from Tek Gear brand. Also new outdoor apparel and footwear solutions, under outdoor gear label Columbia, for activities like hiking, camping and swimming will be introduced from late April, 2015.

Under the Make Your Move initiative, the department store chain, in collaboration with various fitness programs, promotes healthy and active living. (PB)

Fibre2fashion News Desk - India

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