India : Raymond creates SS line with Woolmark's Merino

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Raymond creates SS line with Woolmark's Merino

14
Apr '15

Neil Nitin Mukesh launching Cool Wool

Indian worsted suiting material specialist Raymond, in collaboration with The Woolmark Company, has launched a new spring/summer collection, made entirely from superfine Merino wool, at a spectacular fashion show held at the Australian High Commission in New Delhi.

To promote wool as an all-weather fabric in India, the brand showcased a summer-friendly assortment of formal and occasion menswear premium fabrics, designed by leading names like Rajesh Pratap Singh, Timothy and Suket Dhir, titled Cool Wool.

The collection includes innovative lines of Linen Wool Silk blends and Wool Silk fabrics, including Wool Silk, Super 180s, Super 150s, Super 130s and Super 120s, due to be available for purchase at select Raymond outlets across the country.

Speaking on the event, Sanjay Behl- CEO Lifestyle Business, Raymond Limited, said in a press statement, “Raymond is amongst the largest manufacturers and ‘best-in-class’ designers of woollen fabrics in the world. Product innovation has been at the forefront of Raymond and we are delighted to launch our new range of premium woollen fabrics in India. The launch of this exclusive collection reinforces our commitment to offer the very best product to our esteemed customers.”

Elaborating on the natural breathability and thermal management properties of garments made using Cool Wool, which includes a maximum weight of 190 g/m² and a maximum mean wool fibre diameter of 22.5 micron, Stuart Mc Cullough- managing director, The Woolmark Company, said, “We believe that soft tailoring and deconstructing tailored apparel works particularly well with Cool Wool certified fabrics allowing the wearer to function comfortably in harsh, hot climates. Partnerships with prestigious brands like Raymond, demonstrate perfectly the nexus between Cool Wool products and great suit manufacturing.”

Also speaking on the occasion, Australian High Commissioner, Patrick Suckling, stated, “The launch of the latest Cool Wool collection was a wonderful opportunity to showcase the best of Indian fashion using the finest quality Australia merino wool. Australia supplies around 50 per cent of the wool used in India’s fashion and textile sector – we are proud of this collaboration between Australian woolgrowers, an iconic part of our farming sector, and contemporary fashion, one of most dynamic and exciting sectors in both India and Australia.” (PB)

Fibre2fashion News Desk - India

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