Home / Knowledge / News / Fashion / BCBG Max Azria forays into India with Reliance Brands
BCBG Max Azria forays into India with Reliance Brands
14
Apr '15
BCBG Max Azria Group, the global fashion company, founded by Tunisian designer Max Azria in 1989, has forayed into India with two of its popular brands, BCBG Max Azria and BCBG Generation.

The firm, which recently opened its first outlet in one of the premium luxury shopping destinations in New Delhi, DLF Emporio, has entered the country through a long-term license agreement with Reliance Brands Limited, a part of the Reliance Industries Group.

Speaking on the store launch, Lubov Azria, chief creative officer of the American firm, said in a press release, “Indian fashion is at a very aspirational stage where the luxury customer is well travelled and identifies with global fashion and brands. We are excited to introduce BCBG to the Indian market and hope to discover their needs and give them something they like.”

Darshan Mehta, president and CEO, Reliance Brands said, “We are delighted to be introducing BCBG Max Azria to India. It is a marquee brand that will help Indian women move from occasion dressing to an effortless dusk to dawn lifestyle. BCBG Max Azria Group stands apart in their quest for creative excellence, with a constant emphasis on fit, quality and great design details, and we are honoured to be their India partners.”

The new luxurious outlet was unveiled with a spectacular fashion show featuring some of India’s top models- Noyonika Chatterjee, Erika Packard, Bhawna Sharma and Aditi Mishra-- all wearing pieces from the brand’s latest spring 2015 women’s collection.

A mix of timeless elegance and relaxed casual bohemian silhouettes, the range is decorated with tapestry and abstract floral prints inspired by the concept of colour reform which lends a sun-bleached softness and richness to the clothes. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 14th Apr 2021

Sri Lanka to ban fabric imports

Sri Lanka is all set to ban the import of textile fabrics in a bid to ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 14th Apr 2021

Bangladesh apparel exports dip 2.55% in July-March FY21

Readymade garment exports from Bangladesh declined by 2.55 per cent...

Pic: Shutterstock

Textiles | On 14th Apr 2021

US proposal for global minimum corporate tax finds takers in Europe

The idea of a global minimum corporate tax floated by the US has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Siddhant Sinha,

Siddhant Sinha

Set up by Pradeep Sinha, a graduate engineer from Manipal Institute of...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search