Interviews
Fashion Snoops' new long-term style predicting platform
17 Apr '15
2 min read
New York-based global trend forecasting service and consultancy Fashion Snoops has launched an innovative online creative platform that aims to provide long-term style predictions based on data collected from multiple factors that influence trends.
Primarily aiming to help businesses to plan their production in advance, the new innovation will not only give an in-depth analysis of how trends evolve and projected but would also highlight the inter-relation between fashion, style, art, technology, culture and other related aspects that help determine trends.
Speaking on the unique platform ‘the next generation of forecasting’, Lilly Berelovich, co-founder and chief innovation officer- Fashion Snoops, said in a press statement, “Focusing on inspiration and culture-to-product integration, we are giving our clients a platform to lead from, versus a laundry list of trends they have to follow.”
“Every day, creatives and marketeers are bombarded with information, data and imagery. And while accessing data is easier than ever before, the sheer quantity and lack of insight into what matters can be overwhelming,” she adds while elaborating on the easy availability of endless yet sometimes confusing information.
While commenting on the clarity that this platform will provide which would ultimately lead to a meaningful and powerful business direction, she explains, “When you have the right insight into which trends matter and how to capitalise on them, then you have a strong foundation for innovation.”
Fashion Snoops’ experts curate and translate trends into actionable insights. Clients get customised data and directions that spark new thinking and inspire them to create with confidence, whether they are developing a new collection, product or go-to-market strategy. (PB)
Primarily aiming to help businesses to plan their production in advance, the new innovation will not only give an in-depth analysis of how trends evolve and projected but would also highlight the inter-relation between fashion, style, art, technology, culture and other related aspects that help determine trends.
Speaking on the unique platform ‘the next generation of forecasting’, Lilly Berelovich, co-founder and chief innovation officer- Fashion Snoops, said in a press statement, “Focusing on inspiration and culture-to-product integration, we are giving our clients a platform to lead from, versus a laundry list of trends they have to follow.”
“Every day, creatives and marketeers are bombarded with information, data and imagery. And while accessing data is easier than ever before, the sheer quantity and lack of insight into what matters can be overwhelming,” she adds while elaborating on the easy availability of endless yet sometimes confusing information.
While commenting on the clarity that this platform will provide which would ultimately lead to a meaningful and powerful business direction, she explains, “When you have the right insight into which trends matter and how to capitalise on them, then you have a strong foundation for innovation.”
Fashion Snoops’ experts curate and translate trends into actionable insights. Clients get customised data and directions that spark new thinking and inspire them to create with confidence, whether they are developing a new collection, product or go-to-market strategy. (PB)
Fibre2fashion News Desk - India
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