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Indian retailers now in leading analytics platform WSGN INstock
28
Apr '15
WGSN, global foresight business specialising in consumer, fashion and design trends, has announced the inclusion of India retailers and e-tailers on WGSN INstock, the company said in a statement on its website.

WGSN INstock is an online retail analytics system that provides fashion retailers with fast, in-market intelligence to inform business-critical buying and merchandising decisions. WGSN INstock tracks more than 40 million products from 12,000 retailers and brands in UK, US, Australia and Spain and will also include retailers from India starting April 2015. The first Indian retailer to be added to WGSN INstock is an online shopping company, YepMe.

Dan Cotton, executive vice president, WGSN Asia-Pacific stated, “The $ 585 billion Indian retail market is expected to become worth $ 1 trillion by 2020, out of which approximately 10 per cent is fashion and apparel retail alone. This exponential growth of retail in India makes it one of the most important markets for WGSN INstock. With WGSN INstock, retailers gain the much needed insight into their business and global trends, which is essential to survive competition and customer’s expectations in today’s fashion world.”

WGSN INstock provides fashion retailers with fast, in-market intelligence to inform business-critical buying and merchandising decisions. The system is intuitive to use and has been designed to dovetail exactly into the workflows of buyers, merchandisers as well as designers, marketers and C-suite.

The taxonomy and interface has been built by WGSN experts, many of whom were former senior buyers and merchandisers at large retailers. The service is intended to be used in conjunction with WGSN’s trend forecasting service.

According to Anand Jadhav, president, YepMe, “We are delighted to be associated with WGSN INstock and are confident that their real time data insights from four continents and analysis will help us create successful retail market strategies.”

WGSN’s influence extends beyond fashion and beauty to interiors, home, FMCG, automotive, leisure, branding and telecoms. The company has a customer base of over 75,000 users across 4,000 global businesses including M&S, H&M, Puma, Nike, Adidas, Gap, Apple, and Coca Cola. (SH)

Fibre2fashion News Desk - India


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