Trendin.com which was launched in 2013, doubled its annual traffic in 2014-15 and seems to be on course to sustain the growth momentum. Currently, Trendin contributes one per cent to Madura’s sales figures. The company says it has 50 per cent repeat orders from tier II cities. Trendin retails garments from six brands of Madura Garments -- Allen Solly, Van Heusen, Louis Philippe, Peter England, People and Pantaloons. The online store sells casual, formal and sportswear for mass market and premium segments. (SH)
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