Trendin to boost Madura Fashion bottom line

30 Apr '15
1 min read

The Aditya Birla group’s Madura Fashion and Lifestyle's is hoping to piggyback on its official online store Trendin.com to boost sales. According to an agency report Trendin.com is aiming to notch up double digit percentage growth on the back of growing demand from tier II & III cities and mobile phone penetration.

The online store gave no time frame to achieve that target.

Trendin.com which was launched in 2013, doubled its annual traffic in 2014-15 and seems to be on course to sustain the growth momentum. Currently, Trendin contributes one per cent to Madura’s sales figures.

The company says it has 50 per cent repeat orders from tier II cities.

Trendin retails garments from six brands of Madura Garments -- Allen Solly, Van Heusen, Louis Philippe, Peter England, People and Pantaloons.

The online store sells casual, formal and sportswear for mass market and premium segments. (SH)

Fibre2fashion News Desk - India

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