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Macy's to open four discount stores in New York
06
May '15
Macy’s, Inc. which runs a chain of mid-range departmental stores in the US, has announced that the first four pilot stores in Macy’s new off-price business, one of the company’s key growth initiatives,will open in autumn this year in New York.

To be called Macy’s Backstage, the four off-price stores will average about 30,000 square feet and offer a compelling assortment of women’s, men’s and children’s apparel, shoes, fashion accessories, housewares, home textiles, intimate apparel and jewelry, Macy’s said in a statement.Each store also will include amenities, such as free WiFi and a suite of spacious fitting rooms. One location will test a café concept so customers can relax and refresh.

Merchandise will include clearance goods from Macy’s stores, as well as special buys from well-recognized fashion brands – all at exceptionally great values, often between 20 per cent to 80 per cent off of original and comparable prices for similar merchandise.

“We believe we can deliver a whole new level of value to customers who appreciate fashion and love to hunt for a bargain,” said Peter Sachse, Macy’s chief innovation and business development officer.

“Macy’s Backstage stores will be designed to surprise and delight customers with continuously updated and fresh merchandise assortments focused on delivering current fashion with incredible prices, day-in and day-out, and enthusiastic sales associates.

“Backstage is a new retail concept that the Macy’s team has built from scratch over the past six months. It will be an exciting shopping experience supported with compelling marketing, both traditional and mobile,” Sachse said. “As with all of Macy’s innovations, we will test and learn to see what resonates most with customers so we can adjust before rolling out additional locations.”

Macy’s, Inc. is one of America’s premier retailers, with fiscal 2014 sales of $28.105 billion. The company operates about 885 stores in 45 states. (SH)

Fibre2fashion News Desk - India


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