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H&M collaborates with French fashion house Balmian
18
May '15
Olivier Rousteing
Olivier Rousteing
Swedish apparel retailer H&M has collaborated with French fashion house Balmian for its autumn collection.

“A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon,” a H&M press release said.

Rousteing and his friends Kendall Jenner and Jourdan Dunn walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection.

"I want to talk to my generation as this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain and get a piece of the dream,” Rousteing said.

The collaboration felt extremely natural to me, as H&M is a brand that everybody connects to and it calls for unity, and I am all for it," he added.

Founded in 1945, Balmain has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing to everybody.

“Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, with showbiz flair,” H&M noted.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,” Ann-Sofie Johansson, creative advisor at H&M said.

“With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic,” she added.

“It is also closely linked to the show business and music worlds, which adds another element of surprise,” Johansson observed.

Available from November 5 in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men. (AR)

Fibre2fashion News Desk - India


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