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Selected Homme enters India through Jabong.com
May '15
A Selected Homme product
A Selected Homme product
Menswear brand Selected Homme, part of Danish fashion clothing company Bestseller, is foraying into the Indian market exclusively through leading online fashion destination Jabong.com.

In a statement, Jabong said the brand’s exclusive association with it is certain to highlight the leading fashion portal’s focus to offer the best of world brands to Indian consumers.

“We are delighted to announce our association with Selected Homme, part of the Bestseller portfolio, as an exclusive to Jabong.com. We at Jabong.com have always been enthusiastic to persistently bring the latest trends and brands from around the world to our customers, to create a unique and special shoppable experience. We aim to provide consumers with the best of international brands & services that have been previously unavailable anywhere in the country,” Arun Chandra Mohan, founder and CEO, Jabong.com said.

Selected Homme was launched in 1997 for the menswear market and the presence of the brand in 25 countries around the world reveals the strong foothold it has gained on the market. Identified as a marque of excellent trends and style, the brand is a perfect blend of modern style and fashion for a contemporary man who is individualistic and confident.

The collection is perfectly in sync with what Jabong stands for – Fashion starts here, the statement said.

Selected Homme is divided into three lines: Indigo, Heritage and Identity. The Indigo line is inspired by jeanswear archives and created around the colour indigo and authentic jeanswear.

A laid back and easy going theme sets the tone for this Heritage line where refined yet casual garments are made while the Identity line provides a sophisticated yet modern approach to stylish menswear. (SH)

Fibre2fashion News Desk – India

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